29th June 2009
Advertising today has become one of the most important processes in business. The American Heritage® Dictionary of the English Language, Fourth Edition defines ‘advertising’ as ‘the activity of attracting public attention to a product or business, ...
03rd June 2009
Designing of a logo in itself is one of the most important steps towards the development of any product, service, brand or company. Just imagine the position of McDonald’s without the ubiquitous ‘golden arc’. It is apparent that the simple yet ele...
29th May 2009
Just as each and every individual has to have an identity linked to his or her country, religion, education and gender etc., in a similar way, any company needs to project an image of itself for the benefit of its customers. This is called corporate ident...
29th May 2009
Just as each and every individual has to have an identity linked to his or her country, religion, education and gender etc., in a similar way, any company needs to project an image of itself for the benefit of its customers. This is called corporate ident...
15th May 2009
Designing is a process that straddles the realm of art as well as marketing. The designing, whether of logos, displays, banners, leaflets, brochures or any other promotional material has to be of the sort that will be accepted and remembered by the custom...
10th March 2009
‘A picture is worth a thousand words.’ goes the old adage, and no one can question either the truth or the pertinence of the remark. Anyone is naturally more attracted to an image than he or she is to a lot of written words. Keeping all this in mind, ...
