15th June 2009
Image, brand, awareness, "getting your name out there," exposure...
This whole marketing thing seems very complicated, doesn't it? It's supposed to. That's how advertising and design firms make their money - charging small businesses, like car dealers,...
29th May 2009
In your heart and in your mind you already know this is true.
That's why you're reading this article right now...you're seeking a solution. What you're doing is not working the way it should be - or the way it once did. There was a time when you could ...
18th May 2009
The Same Is Lame: Your Automotive Marketing Sucks. Here's What You Can Do About It.
"All car dealers are the same. They just want to rip you off. Used car dealers are the worst!"
We don't believe this stereotypical statement - but many of your poten...
07th May 2009
Pretty bold title for a simple article, don't you think? But here's the thing... what you are about to learn doesn't stop at the end of this article. Once you start digging into this concept you will end up head-over-heels, face down looking into a rabbit...
05th May 2009
You may already be committing the first two deadly sins when you spend dollars marketing your dealership... but do you commit any of the remaining three? In this article you'll find out and we'll tell you what you can do to end the suffering and put your ...
09th April 2009
A typical problem in the automotive industry is that an ungodly amount of cash is thrown into the advertising or marketing arena, with what results? A silent telephone and an empty lot.
What does it take to get the phone to ring and the ups to show up?...
