12th June 2009
New research reveals that small businesses are focusing on immediate sales above all other areas of running their business.
A recent poll run by entrepreneur and Dragons' Den star Rachel Elnaugh has revealed that over 75 per cent of small businesses a...
05th June 2009
Small businesses trying to keep their heads above water in the recession should be prepared to refresh their offer to pull in more customers, according to marketing expert Fiona Blades, CEO of market research company, MESH Planning.
“It's definitely ...
01st June 2009
Small businesses are questioning the value of Twitter in an on-going debate on the new Marketing Donut forum.
There’s no doubt that millions of people are on Twitter, including plenty of businesses. But many small firms are still unsure about the val...
20th May 2009
Small firms are becoming leaner and meaner, research has found, and that means taking advantage when competitors are struggling.
Being able to leapfrog struggling competitors is a key opportunity during the recession, according to a survey of business ...
20th May 2009
Pay per click advertising offers small businesses the chance to make their tight marketing budgets go a lot further according to Marketing Donut, the essential website for small firms.
Pay per click advertising has significant benefits for SMEs. Thatâ...
27th April 2009
Small firms need to conduct market research if they are to keep up with customers’ changing attitudes and survive the recession, say marketing experts.
Consumer mindsets are changing and small firms need to find out exactly how if they are not to be...
27th April 2009
In a recession, the temptation is to sit tight, keep costs down and focus on your core market, but small firms should not be deterred from exploiting potential gaps in their sector, according to marketing experts.
Common wisdom might suggest that a re...
15th April 2009
Small firms that rely on one or two big clients for the bulk of their revenue are placing themselves at risk by putting all their eggs in one basket, say business experts.
Business analysts have warned that a worrying number of small firms — typicall...
