01st July 2009
Customers drive sales and profitability. So how do your employees interact with and engage customers? How would your customers describe their experience? Do your customers have an expectation on how your employee will represent your brand?
So how does ...
28th June 2009
Social media, Web 2.0. Blogs, Wikis, Flickr, Facebook and Twitter etc are all terms now frequently used to describe communication vehicles for improving an organisation’s internal communication and employee engagement. The aim of these tools is to foste...
18th June 2009
Prior to the global financial crisis, the concept of employer branding was on everyone’s agenda. Given times are now tough, why the sharp decline in interest? What are the real reasons why employer branding appears to waning?
For one, the economic ha...
15th June 2009
Few industries have been spared from these tough economic times. Executives around the world are facing difficult decisions everyday involving lay-offs, pay cuts and managing a workforce that is constantly under threat. A McKinsey Quarterly opinion piece ...
15th June 2009
In a recent report by the Australian Institute of Management, 81% of companies said investing in employee development and retention will benefit their organisations in the medium-term. The question is … will they actually commit to the investment?
At...
12th June 2009
In the words of Peter Drucker “If you can’t measure it, you can’t manage it”. A simple concept, yet when it comes to Employee Surveys, many companies are choosing to turn a blind eye.
As a knee jerk reaction to current economic times, many orga...
06th June 2009
Which companies have great reputations and why? Questions like these are interesting to think about because they speak to the visibility that some companies achieve over others and to the trust and respect we have for the many things they do. They therefo...
02nd June 2009
The importance of the role of manager’s play in infusing real change is under-estimated in most organisations. Whilst it’s true that perhaps certain leaders are borne, the significant majority are developed into becoming leaders. Your position as a ma...
29th May 2009
In today’s challenging market environment, it is imperative to provide the customer with superior value. Providing more for less is what today’s customers expect, if not demand.
Companies are aware of the importance of delivering customer value, bu...
15th May 2009
Branding is one of those activities that seems easy to reduce, right? Wrong!
There’s been a lot of commentary of late regarding business investment in a recession. Available research data outlines compelling reasons to continue to invest your brand. ...
12th May 2009
Has your employer brand become a victim of these uncertain times? If you answered yes and your employer brand was mainly tied to your recruitment activities, then trying to convince your organisation as to why employer branding does matter in recessionary...
06th May 2009
The continual talk of ‘tough times’, ‘economic hardship’, and a ‘global recession’ is causing many business leaders to be fearful of what lies ahead. One thing that is clear is that we are now living in ‘uncertain times’ and this is requir...
