03rd June 2009
In the midst of a recession companies have to look for clever ways to market and sell their products and services. The more traditional methods of marketing such as advertising in newspapers and magazines are fast becoming replaced by digital marketing an...
03rd June 2009
The debate about whether long or short copy works best on websites can be quite confusing if you’re writing your own website copy. It can be difficult to strike the right balance between too brief and over long copy which is why many businesses use the ...
03rd June 2009
When was the last time you heard a good story? It could be a funny anecdote that your friend told you or maybe some ludicrous gossip at work which had you hooked – either way, anything which gets you interested usually gets passed on. This is how viral ...
03rd June 2009
1. Tell the world about your team
If you have an outdated and flat Company History or About Us page then one way to liven this section of your website up is to introduce your staff. Ask each member of your team to complete a fun interview and take a pict...
29th April 2009
What Is Good Web Content?
OK, so you’ve had a go at content writing for your website but things don’t seem to be happening yet. If you have plenty of visitors but not many conversions then it’s time to ask yourself – is your web content any goo...
29th April 2009
Once you have your keywords, you then need to infiltrate these into your copy. It’s tempting to cram as many keywords in as possible so the text ends up looking like this…
“Once you have your keywords for SEO copywriting, you then need to infiltr...
29th April 2009
You’re sitting on your sofa and you notice a crack in the wall opposite you. It starts just below the ceiling in the corner and can be no more than an inch long but now you’ve spotted it you’ll notice that crack every time you sit down. Why? Your ho...
29th April 2009
Why does one website selling the same product or service attract more enquiries and generate more business than another? Compelling copywriting!
Nearly all good, persuasive copywriting contains 7 basic elements and if you get these right, you are onto a ...
29th April 2009
Website copywriting refers to the text content on web sites, newsletters, articles, internet advertisements, blogs - basically any writing which appears on the internet.
Website copywriters like Pure Ink Creative write specifically for online audience...
28th April 2009
Before you start any copywriting project you need to ask yourself - why am I creating this website content?
Writers need to have a clear goal of what they want their work to achieve before they begin writing. You wouldn’t follow a recipe without kno...
28th April 2009
Using articles to increase your website content is an effective way to generate free and targeted traffic to your website which in turn will increase your sales.
If you don’t have the time or experience to write articles, then get the professionals ...
28th April 2009
The inverted pyramid is the classic journalistic approach to structuring a story. Start with the most important information at the top, then layer the story all the way down to the point of your pyramid, which should be the least important piece of inform...
28th April 2009
1. Review your products
Letting your visitors add content for you is an easy way to keep your website fresh. Website giants such as Amazon allow customers to add their own reviews of their products which adds new content and also creates a communit...
28th April 2009
What not to do with your online copywriting
1. Too many keywords
Don’t make your keywords too obvious. If you’re optimising a page on your website for a particular keyword then don’t overload the copy with it. Your main focus should be creati...
28th April 2009
The headline might be a little dramatic but if it has got you reading this far then you probably want to find out how. Sales copywriting and direct response copywriting can change lives – just maybe not in the £10 million Lotto win way.
Persuading ...
