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Karla Jo Helms

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Joined: 19th May 2009
Articles: 17
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4th Friday Clearwater on September 25th Boasts Star-studded Performances by Level 10 and Jose Valent

22nd September 2009
Kicking off the 30th Anniversary Clearwater Jazz Holiday, 4th Friday Clearwater’s upcoming “Jazz on Cleveland Street” event on September 25th will infuse the streets with music by 2 local Jazz greats, Level 10 and Jose Valentino. Clearwater, FL...

The Marketing-Sales Dilemma

20th August 2009
For many professionals, selling is becoming an impossible mission. There are even books written on the subject letting you believe that "selling is dead…" Yes, selling is becoming seriously challenging. The first reason is: there are more and more co...

What do Rewards and Penalties Have to do with PR?

11th August 2009
How much attention do you put on internal PR in your company? Do you reward your employees well? Do you validate the good things your executives do? Do you tell your partner, your sales team or your IT staff thank you? These questions point out the pl...

Talking to the Media: Who’s Afraid of the Big Bad Wolf?

11th August 2009
Talking to the media can be daunting – and is for many people. I have often wondered about this. I see my clients in awe of being able to speak to the media. It is almost of the same ilk as public speaking I guess. Maybe it is because a media person...

What do Rewards and Penalties Have to do with PR?

11th August 2009
How much attention do you put on internal PR in your company? Do you reward your employees well? Do you validate the good things your executives do? Do you tell your partner, your sales team or your IT staff thank you? These questions point out the pl...

Talking to the Media: Who’s Afraid of the Big Bad Wolf?

11th August 2009
Talking to the media can be daunting – and is for many people. I have often wondered about this. I see my clients in awe of being able to speak to the media. It is almost of the same ilk as public speaking I guess. Maybe it is because a media person...

Avoiding the Pitfalls of Email Marketing in a Tough Economy

07th August 2009
In tough economic times, email marketing might seem more desirable, but marketing veteran ‘Mr. Crisis Buster’ says watch out for the pitfalls. By Karla Jo Helms Email marketing stills gets a bad rap. The controversy about email marketing is a...

PR Crisis Management: Damage Control vs. Being Proactive

05th August 2009
When a prospective client comes to me to help them manage a crisis, my first question is always, “Do you want to manage it or be proactive?” That question always bears more questioning, but it gets them to start thinking. Crisis Management is jus...

Creating an Online Universe – Article PR

05th August 2009
In today’s high-tech world, 80-plus percent of the people that do business with your company find you on the internet first. So having control of what is said about you on the internet is important. In fact, it is one of the basic principles we utiliz...

The Banker’s Guide to Solving Your Own Personal Credit Crunch

14th June 2009
One Community Bank’s 3-Step System for Wiping out Credit Card Debt Now more than ever, the news about banks lending money is doom and gloom. From the president’s sobering speeches about this country’s financial crisis to the headlines to the 24-...

Is My Money Safe?

13th June 2009
How Investing With Your Community Bank – in Good Times and Bad – Isn’t Just Safe But Smart! In the famous Christmas movie It’s a Wonderful Life, the townsfolk lose confidence in their local savings and loan and demand the balance in their accou...

How to Save Like a Bank

13th June 2009
6 Sound Banking Principles from the Folks Who Should Know – the Banking Industry! In these hard times it can be challenging to consider making money, let alone saving money. But regardless of your current financial situation, and in good times and ba...

Debunking the 4 Major Myths About Banking Today

12th June 2009
One Community Banker Separates Fact from Fiction to Help You Understand the Modern World of Banking If you listen to the news about banking these days, be it on TV, in the paper or from the radio drive-time talk shows, it’s mostly doom with a heavy s...

Advice to Bankers: How to Avoid the Bad Rap

12th June 2009
In case you haven’t noticed, banks have been getting a bad rap lately. Bad news and even worse headlines have put banks in the leading role of some of this country’s biggest economic problems, and regardless of what kind of bank you are, the general p...

Why the Bank Doesn’t Want Your House

29th May 2009
Once upon a time, collateral was king when it came to borrowing money. And your home was typically the crown jewel of your collateral assets. Home ownership gave you instant credibility to a lender who could quickly pull up your payment history and deduce...
 
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