01st October 2005
Trapped in Your Comfort Zone? Break Out and Send Your Business Skyrocketing
by Jennifer McCay
A marketer whose advice I generally respect recently published an article about how to find your comfort zone and stick to it in your business in order to...
09th September 2005
Did something catch your eye in a direct mailing this past week? Have you recently gone to a website and encountered something entirely new that you'd like to try out? Did a friend of yours try out a new marketing idea and generate a few thousand dollars ...
09th September 2005
How to Write a Sizzling Sales Letter, Part 1
by Jennifer McCay
When you sit down to write a sales letter to your prospects, it can be difficult to know just where to start. Regardless of the purpose of your letter, it has to accomplish several thi...
12th August 2005
"New, Gotta-Have-'Em" Marketing Ideas -- How to Cut Through the Hype and Decide What's Right for You
by Jennifer McCay
Did something catch your eye in a direct mailing this past week? Have you recently gone to a website and encountered something e...