29th May 2009
Last week, I got a call from a salon owner who was very frustrated because she spent half her day trying to figure out why her inventory was off by a very small amount of money (under $100). It turned out that someone forgot to tell her that a few produc...
29th May 2009
We all know that retail sales are down and it would be easy to blame the current downturn on the ever weakening U.S. economy but that would mask the "real problem' that many salon owners are experiencing today. The retail sales decline is actually a symp...
29th May 2009
Around five years ago, nearly every salon owner I spoke with was in the process of building a salon website. This was the "new way" that advertising was going to be done. Everyone thought that the days of newspapers, Val-Paks, Super Coups, and Yellow Pa...
29th May 2009
Here's a question for you: when did you last get an email, letter or postcard from your favorite restaurant, or the last shop you visited, or your local supermarket?
Most likely you have never received this type of follow-up communication. You might ge...
29th May 2009
Have you ever noticed that most of your clients only get one type of service in your salon? Maybe you haven't paid attention, but the fact remains - hair clients usually only get hair services, nail clients only get nail services, facial clients only get...
29th May 2009
Here's a question for you: when did you last get an email, letter or postcard from your favorite restaurant, or the last shop you visited, or your local supermarket?
Most likely you have never received this type of follow-up communication. You might ge...
