09th October 2009
Search engine optimization is the latest internet marketing trend of today. The concept behind a successful SEO campaign is not only to generate quality traffic but also to increase the website’s conversion rate and boost online revenues. In the optimiz...
22nd September 2009
Good practices are meant to yield better results and search engine optimization is no exception to this phenomenon. But, things can become disastrous when good practices are used with a bad intention. Any professional SEO company aiming at long term growt...
18th September 2009
There’s been a while since anyone in the SEO/PPC industry made available an advanced, powerful tactic on how or what to use to optimize your SEO and/or PPC landing pages. While most of the agencies keep the good stuff for themselves. So, this article wi...
13th August 2009
The types of reports offered by Google Adwords are useful for various purposes. The report types are self explanatory and We are not going to explain them in detail. The following is what you will see when you select the option to create new reports. We w...
08th August 2009
Link building is considered as one of the most important strategy to optimize the visibility of your website on the search engines. Web masters and/or web marketers are using this technique to create a larger number of links for their websites with the pu...
01st August 2009
As most of you might already know, effective June 15th of this year, Google is starting to allow the use of trademark terms in the ad text. Every time an advertiser submits his ads that contain a trademark term, the ads will be “under review” before i...
31st July 2009
We, as search marketers, should spend most of the time creating, measuring and adapting the best performing keywords and ads, for our customers. In fact, one of the most time consuming activities in a PPC management company is the daunting task of ad test...
30th July 2009
Google has just updated its Adwords editor to include the columns Conv. (1-per-click), Conv. Rate (1-per-click), Cost/Conv. (1-per-click) and Conv. (many-per-click), Conv. Rate (many-per-click), Cost/Conv. (many-per-click).
For those who haven’t trie...
23rd July 2009
The new search engine from Microsoft looks nice. At least for the front page, which displays a different, nice picture every day.
What is Bing all about?
The home page fails to communicate visitors what the website is all about. While everybody know...
04th June 2009
Have you ever wanted to be able to have a collection of “view cart” or “add to cart” buttons and compare them to other buttons, such as “proceed to checkout” buttons? While designing a new website or a new web page for a multivariate test, pro...
29th May 2009
How each advertiser decide on how much they should bid on their keywords, or more precisely, which position would generate the most ROI?
The PPC advertisers on the first position generate more exposure which is helpful in creating the highest chance fo...
