23rd July 2009
Protecting and promoting your company’s brand is important, obviously; what’s less obvious is how to both protect and promote your brand using a href="http://gervaisgroupllc.com">search engine optimization (a href="http://gervaisgroupllc.com">SEO). P...
23rd July 2009
Developing a quality Internet marketing program involves so many elements that doing it all in-house is near impossible. Having a highly skilled team of experts handling your search engine marketing, online reputation management, website design and other...
23rd July 2009
As soon as you make the decision to either build a new website or re-design the one you’ve got, you’ll realize that everyone you talk to knows someone that can build the “site of your dreams”. Putting an ad on Craig’s List will confirm the fact...
23rd July 2009
Whether you pay for a keyword analysis or take the time and money to do it yourself, the process of search engine optimizing your website starts with getting the answers to four questions:
1) What are the keywords or key phrases that people are using t...
23rd July 2009
So you hired a designer to build a site, even going as far as stretching your budget a little for that super-cool flash intro. It’s beautiful, functional, and it’s not generating a penny in sales. What happened? Well, there are countless ways for a si...
23rd July 2009
There is a lot of stuff out there on the internet. In July of 2008, Google announced that it had indexed over 1 trillion unique URL's. The good news is that almost all of them are not optimized, marketed, or were designed based on any kind of market analy...
23rd July 2009
There’s much that is misunderstood regarding search engine optimization (SEO) including some myths that have been dispelled but seem to carry on anyway. Here are a few of them:
1) New content always helps improve rankings on search engine results pa...
17th July 2009
An effective marketing program often hinges upon creativity. Many people find themselves going through the motions, not really sure what avenues to pursue with their search engine optimization (SEO). Effective SEO companies will focus on providing a var...
17th July 2009
A common misunderstanding regarding search engine optimization (SEO) is that doing it once is going to suffice and high page rankings will automatically follow. The reality is that SEO is an ongoing process that requires constant testing, man-hours, and a...
17th July 2009
Part of the competition that exists for high rankings on search engine results pages includes web site owners and webmasters that are willing to cut corners and manipulate the search engines to reach their objectives. Defined as black hat techniques, thes...
17th July 2009
The good news is that the search engine optimization (SEO) and marketing campaign that was launched a little while ago is starting to generate traffic for your website. You’re getting visitors in increasing numbers each week and you’re steadily moving...
17th July 2009
The Gervais Group, a highly skilled and sophisticated Internet marketing and online reputation management company, has some tips that should help you improve your search engine optimization (SEO). Using all the tools at your disposal is a big step toward...
17th July 2009
The Problem
So you’ve optimized your site for the search engines and have a marketing plan in place that’s giving you great rankings on the results pages. The traffic to your site is on the increase and you’re feeling pretty good about things. Co...
17th July 2009
Developing your product, marketing it, and talking about it on social media sites are some of the exciting and fun aspects of starting your business. You’ll notice that keyword research didn’t make that list but all the efforts with the fun stuff will...
17th July 2009
Keeping up with innovations in the alternatives to written content could be considered a full time job as website visits evolve from simple information gathering missions to full blown multimedia experiences. While the options have expanded dramatically, ...
