27th November 2009
You've caught the blogging bug and think you have something to say. Even more, you think other people will care about what you have to say... They'll find you, right? The old, "Build it and they will come,” philosophy...
Take from those of us (blog...
27th October 2009
Financial services public relations in New York is a highly competitive field. Many firms refer to themselves as experts in the field; however, few have the track record and credentials to justify such a designation.
A leader in this niche space will ...
27th October 2009
The pharmaceutical arena has become an increasingly more complex market for companies to navigate, requiring greater skill sets for practitioners of Health PR in New York and, for the matter, everywhere else.
Intensifying competition means that brands...
24th September 2009
The Battle for the Corporate Conscience
In today’s scandal-ridden business environment, investor relations practitioners and their counterparts in public relations and corporate communications have a vital role to play. Their voices must be heard ...
23rd September 2009
Bad news can hit at any hour of the day or night. Crisis situations don’t observe holidays and can occur at the most inopportune times (right before a long-planned vacation is always a possibility).
Plants explode, products are recalled, executive...
02nd September 2009
Social Media Transforming Business-to-Business Public Relations
The PR New York scene, and perhaps the world at large, is rapidly changing as a result of the rush to embrace social media, particularly among companies and clients that do business dire...
30th August 2009
In a recent blog, Michael Cherenson, chairman and CEO of the Public Relations Society of America wrote: Public relations isn’t declining at the hands of social media; it’s gaining, as social media provides opportunities to build relationships in new ...
08th August 2009
Social Media: Its Role in Crisis Communications
Just about everybody is buzzing about social media and its implications for the practice of public relations. Not just the specialized public relations New York area firms offer, but in the world at larg...
08th August 2009
The explosion of social media has created another weapon in the marketing arsenal and has emerged as an ideal tool for marketing in a broad range of industries. Beyond marketing products, the use of social media can help build corporate reputation.
Tec...
02nd July 2009
The Obama Administration recently announced its recommendations for reforming the financial services industry in the wake of last year’s market meltdown – and public relations professionals in the financial industry took notice. However, it remains...
02nd July 2009
A PR crisis can emerge any time. Lately, it seems that some kind of crisis or another crops up on a daily basis for some unfortunate company. Just ask anyone connected with New York’s Wall Street district. Understanding the roles of the media is helpf...
07th June 2009
NEW YORK (June 03, 2009) – Makovsky + Company, a leading independent global public relations and investor relations firm headquartered in New York City, announced today that it has launched its revamped website (www.makovsky.com).
Ken Makovsky, pres...
