09th June 2009
As the Internet has changed the media, business and culture, people are still adjusting to its impact. From the way people buy Christmas gifts to how business pay bills, the Internet has brought a number of radical alterations. However, while many of th...
09th June 2009
The Internet provides numerous opportunities, both good and bad. In a strange way, the Internet is extremely democratic in that it allows anyone with access the chance to use or abuse the Web however they see fit. As such, reputation management has beco...
09th June 2009
An unfortunate statistic was revealed recently about how people perceive the importance of their online reputation. A recent study by the Pew Internet and American Life Project found that over sixty percent of online users are not worried about their onl...
09th June 2009
Brand and strategy research can have a great impact on your reputation management strategy. Knowing and understanding the messages that are floating around can help you decide what direction you’d like to go in, as well as possible pitfalls.
Reputat...
09th June 2009
In case you hadn’t noticed, the Internet has changed the world quite a bit. One area of life that’s being altered the most is politics. Political ads, political scandals, rumors, elections, campaigns and just about every other area of a politicianâ€...
09th June 2009
Managing your reputation involves using tools and language to improve and/or control how the public views you, your company and those who work for your company. Reputation management can’t simply be approached from a technology standpoint, or a communi...
09th June 2009
When it comes to media relations or public relations, most business executives want to be on the cover of the New York Times. However, as many politicians and CEOs will attest to, being on the cover of a newspaper or magazine may be as negative as it can...
09th June 2009
Managing your external reputation involves using the press to get your messages out and protecting your reputation. Reputation management can become tricky when it involves the press, because you lose a little bit of control over the message you want to ...
09th June 2009
It’s one thing to hear people say that you need quality reputation management, it’s another thing to see how reputation management can serious affect one’s business or even personal life. Here are some examples:
Blendtec, the marketing arm of a ...
09th June 2009
Bad publicity is just a reality of doing business these days, especially for any company that is even moderately in the public eye. With hundreds of television channels, a print media network larger than the entire European Union and the Internet, negati...
09th June 2009
Reputation management can be a difficult task to execute well. Most people either ignore reputation management altogether, or aren’t exactly sure how to repair or create their reputation. Tens of thousands of press releases fly around Internet on a re...
08th June 2009
The effects of online reputation management are important to the well-being of any company or high-profile individual. It’s important to remember that in an age where there are countless pages with tons of information about everything from Aaron Burr t...
