15th June 2009
We believe you don’t start the design of a new or revised website by sitting down with the designer and coder of the website. Rather, we recommend you review the approaches, ideas, processes and other methods listed below to determine if they apply t...
11th June 2009
The reason why website owners implement website analytics tracking software onto their websites is to be able to quantify the activities of their visitors and measure their online advertising programs. Once the analytical data starts to flow into the rep...
11th June 2009
It starts with WIIFM [What’s In It For Me] – It’s the main or often only thing visitors are thinking about when they land on a page within your website. Think about it. The last time you were looking for information, a product or a service and you...
11th June 2009
Why do most people struggle with developing “Out of the Box Thinking” before they take care of “In the Box Thinking” issues first? There is a misconception that “In the Box Thinkers”: 1) accept the status quo, 2) are idea killers, 3) accept...
11th June 2009
Through the years we have spoken with hundreds of people who are interested in implementing Internet marketing techniques to improve their website presence. They usually understand email marketing campaigns, banner ads, and conceptually what pay-per-clic...
11th June 2009
So many Internet Marketing campaigns are often one-directional activities. This is not by design, but it seems to be the result in far too many cases. In the past 5-7 years there have been a significant number of new developments and thus opportunities f...
11th June 2009
We have heard the following phrase many times over the past eleven years… “Why spend so much time trying to create visibility of my website using natural SEO techniques when I can just run ads on the Google, Yahoo! and MSN ad networks?” The assumpt...
11th June 2009
Many Non-Technical marketing people and senior executives ask Internet Marketing companies to provide bottom-line explanations of what Search Engine Optimization [SEO] is all about and why it is important using terms that are quantifiable and readily unde...
