05th April 2006
Having a competitive advantage over other businesses targeting the same market as yours is a basic, survival must: many choose to develop longterm relationships with their customers, in an attempt to create such competitive advantage. Knowing your custome...
28th March 2006
Everybody seems to know Marketing. The world is full of Marketing gurus. We all talk about with a remarkable ease and confidence, though most of the times we are not Marketing professionals and not even close. What are the most frequent mistakes in unders...
25th March 2006
One of the main advantages of advanced internet technologies is the possibility of hour targeting for ads served to web sites.
Exactly how such targeting is done, that is a tech issue far beyond our e-Marketing topic. What is important to us, e-Marketers...
05th March 2006
Yahoo Search Marketing (searchmarketing.yahoo.com) has recently announced its advertisers of a new policy to be implemented as of March 1st 2006, concerning the use of trademarks within their products and services *.
Under the new policy, no reference ...
21st February 2006
With much enthusiasm and equally much concern, there are clear signs that a new Google PageRank update is happening right now as we speak.
Most of you, web site owners, publishers and SEO consultants, are probably dreading these updates just as much as...
28th November 2005
Tough question, "What is SEO?". As with pretty much all internet-related terms, concepts and notions, that of "SEO" does not have a unique definition and it is a blurry concept in most people's mind.
Still, what is SEO? Since there is no ultimate, fully ...
28th November 2005
Why Directories Are Important
Directories should play a major role in your SEO efforts, well, at least the big and important ones, for the following reasons:
- Listings within major directories provide "context" to search engines. For example, if your...
18th October 2005
Market segmentation is widely defined as being a complex process consisting in two main phases:
- identification of broad, large markets
- segmentation of these markets in order to select the most appropriate target markets and develop Marketing mixes a...
04th September 2005
Before trying to define the term of eMarketing (or electronic marketing, so to speak), we should first take a look at the premises of its apparition and development.
The theories concerning eMarketing have not been unified yet, due to a large diversity...
28th August 2005
The first question an entrepreneur should ask himself when contemplating whether to extend his product range is "why would I do that?"
A good share of the entrepreneurs I know have a tendency to extend their product range in a very curious, oportunisti...
17th August 2005
What is e-Marketing?
e-Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around it; however there is one thing upon which there is no doubt – that e-Marketing first appeared under the f...
17th August 2005
I. Summary of a marketing plan
The marketing planning (concretized in the marketing plan) is an essential organizational activity, considering the hostile and complex competitive business environment. Our ability and skills to perform profitable sales ...
17th August 2005
We all know that nothing runs without a plan, and a plan cannot run without having its objectives set.
That applies to any kind of plan, whether we're talking business or personal finances, university degrees or NGO programs, website promotion or weigh...
17th August 2005
This article is meant to be a brief review and reminder of some valuable yet often bypassed techniques to collect data on international markets and consumers.
When thinking of market research, surveys are most likely the first technique that comes to o...
17th August 2005
Good morning, you fellow marketers! Well, you do not have to give me that look, there is always a morning coming up somewhere (what a cheap cliche!)
Have you been online later? I suppose so... Was there nothing to bother you, on the thousands of sites ...
