Otilia Otlacan

Yahoo to Prohibit Competitive Keyword Bids Containing Trademarks

Yahoo Search Marketing (searchmarketing.yahoo.com) has recently announced its advertisers of a new policy to be implemented as of March 1st 2006, concerning the use of trademarks within their products and services *. Under the new policy, no reference ... Read >

Google PageRank Update - First in 2006

With much enthusiasm and equally much concern, there are clear signs that a new Google PageRank update is happening right now as we speak. Most of you, web site owners, publishers and SEO consultants, are probably dreading these updates just as much as... Read >

Introduction to SEO: What Is SEO?

Tough question, "What is SEO?". As with pretty much all internet-related terms, concepts and notions, that of "SEO" does not have a unique definition and it is a blurry concept in most people's mind. Still, what is SEO? Since there is no ultimate, fully ... Read >

SEO Best Practice: Befriend the Directories

Why Directories Are Important Directories should play a major role in your SEO efforts, well, at least the big and important ones, for the following reasons: - Listings within major directories provide "context" to search engines. For example, if your... Read >

What is eMarketing ? - a New Discipline is Evolving

Before trying to define the term of eMarketing (or electronic marketing, so to speak), we should first take a look at the premises of its apparition and development. The theories concerning eMarketing have not been unified yet, due to a large diversity... Read >

Small Biz Marketing Stategy: When to Launch a New Product

The first question an entrepreneur should ask himself when contemplating whether to extend his product range is "why would I do that?" A good share of the entrepreneurs I know have a tendency to extend their product range in a very curious, oportunisti... Read >

Rules to Setting Business Goals and Objectives: Why and How to be SMART

We all know that nothing runs without a plan, and a plan cannot run without having its objectives set. That applies to any kind of plan, whether we're talking business or personal finances, university degrees or NGO programs, website promotion or weigh... Read >

Overview on Qualitative Data Collection Techniques in International Marketing Research

This article is meant to be a brief review and reminder of some valuable yet often bypassed techniques to collect data on international markets and consumers. When thinking of market research, surveys are most likely the first technique that comes to o... Read >

Marketers: Are We Getting Dumb?

Good morning, you fellow marketers! Well, you do not have to give me that look, there is always a morning coming up somewhere (what a cheap cliche!) Have you been online later? I suppose so... Was there nothing to bother you, on the thousands of sites ... Read >

Marketing Students: 5 Guidelines For Your Final Paper

Get motivated! ('Why do I write this paper?") This is a basic question with a not-so-basic answer. In order for a job to be done well – and your dissertation paper is, in fact, a job to be performed – you should give yourself time to figure out why you... Read >