12th November 2009
Quality Score Myth Buster
In the PPC world, a Quality Score is a measure which tells you the relevance of your keyword to the users search query. Specifically, quality score is a score given to a particular keyword taking historical data of the keywor...
12th November 2009
Introduction to Guest Blogging:
A Guest Blogger is someone who writes a post for a blog that is not owned by him. In order to become a good guest blogger a few points need to be kept in mind. For instance, find a blog that is similar to yours. Do your...
30th October 2009
Keywords are an integral part of any online advertising campaign; however what is sometimes overlooked is the equal importance of negative keywords which are word filters that disqualify ads being triggered by users search query. For instance if “iPhone...
01st October 2009
We have been using our proprietary automated bid management software for over a year now and we’ve seen a vast improvement in productivity metrics and campaign results. Earlier most of the time we spent on an account used to be on bid management and rep...
24th September 2009
100 Twitter Marketing Tips to Promote your Business
Author and technologist Nicholas Carr says, “Twitter is the telegraph system of Web 2.0.” The New York Times has mentioned that Twitter is one of the fastest-growing phenomena on the Internet. Only ...
23rd September 2009
SEO Competitive Analysis
by Team Position2
In order to execute a successful SEO strategy, it is very important to know who your competitors are. Understanding your competitors’ SEO strategy, website and their level of penetration in the internet is c...
16th September 2009
Benefits of Social Bookmarking
I am sure you know what bookmarks are - those strips of leather or crafted card used to mark a place in a book. Similarly, on the internet, users can use bookmarks to save their favorite pages to visit in future.
Person...
22nd August 2009
Author and technologist Nicholas Carr says, “Twitter is the telegraph system of Web 2.0.” The New York Times has mentioned that Twitter is one of the fastest-growing phenomena on the Internet. Only a few brands skimmed off profits from Twitter and oth...
20th August 2009
Search engine visibility of a brand is an integral part of an Online Marketing strategy. An Online Press Release (PR) is a great way to increase your brand visibility in Search Engines.
Generally, a Press Release (PR) is used to spread news about your ...
30th June 2009
Collaboration is a recursive process where intersection of common goals causes two or more people, or organizations, to work together. Sharing knowledge and building consensus can enhance an intellectual and creative endeavor. Social Media is all about s...
28th June 2009
A recent Nielsen survey of online users' habits found that 67% of all users were logging on to social network and blogging sites. Forrester’s recent survey notes that, despite the drop in marketing budgets, 53% of interactive marketers are increasing sp...
