24th July 2009
It may sound paradoxical, but that really is the way I have developed my career in information marketing. It’s the premise that drives all my businesses: To sell more, give more away. I call it free-line content.
When I create a piece of free-line co...
24th July 2009
If you are going to build a successful information marketing business, you are going to go through several phases. You are going to try lots of different methods to get leads and convert them, to create information products, communicate, advertise, promot...
24th July 2009
By now you are hard at work, getting ready to make money online. You started by committing to action and promised yourself you would start an online business. You have already chosen your niche, narrowly, based upon the three-question test I’ve recommen...
24th July 2009
In the first four steps to information marketing success, we looked at the need to commit to action, choose a niche, start a blog and begin creating content every day. Next, it’s time for you to develop what you are going to sell, and there is one very ...
24th July 2009
Let me give you a little plan here, a quick little blueprint or outline, for getting started in information products. I am going to take you through what I consider to be the seven basic steps that you are going to want to take when you start an online bu...
24th July 2009
For those who have been following along as I’ve been introducing ways of succeeding at Internet marketing, this will be a bit of review, but with a twist. Let’s take the best practices I’ve been recommending and apply them to an information product ...
10th July 2009
How well do you know your customers? You capture a lot of data about them. You know what information products they buy from you. But how much more do you know?
For example, do you know where your customers live? Can you tell how old they are? Are they ...
10th July 2009
The e-mail auto-responder is probably the greatest invention ever in Internet marketing, and quite possibly in the history of all marketing. There’s no more having to figure out how to keep contact with people through snail mail, phone calls or knocking...
10th July 2009
Over the years, I’ve gotten kind of famous for doing e-mail marketing. One reason is because I was among the first to really use a landing page widely to help build a list. I created a proprietary opt-in database, expressly for the purpose of e-mail com...
10th July 2009
Design matters. In fact, design matters a lot right now in Internet marketing. I spend quite a lot of time on packaging my information products and designing web pages. You can’t afford to have these look amateur or cheap. Regardless of what’s been sa...
10th July 2009
It’s really important how you name your information product or service concept. I think that probably the highest leverage thing you can do in the information marketing business is name your information product something that’s both valuable and compe...
10th July 2009
A key skill that separates entrepreneurs from the rank and file is their ability to organize ideas into products. So many times I hear people say, I want to start an online business, but I’m not sure how to create something to sell. How do I make a real...
10th July 2009
Those of us involved in information marketing often like to think we are different from traditional marketers. But we can still learn a lot from the experiences of retail advertisers, especially the giants who paved the way in the last century.
One of ...
10th July 2009
Psychologist David Kolb’s research at Harvard University enabled him to identify the four learning styles: Why? What? How? and What If? These are important to you in information marketing because, if you don’t address all four, you may be losing the a...
10th July 2009
The “four learning styles” is derived from the work of Harvard Psychologist David Kolb. He spent years studying how people learn. My friend Wyatt Woodsmall taught this formula to me, and I adapted it to the purpose of information marketing.
Kolb wa...
