12th November 2009
In order to achieve a successful marketing campaign, it is extremely important that customers are able to interact with your organization. By using EZ Wallpaper Marketing, one of my amazing and outrageous viral marketing techniques, this interaction can ...
22nd September 2009
Cat got your tongue??? OUCH!
Most written copy simply (snore) puts you to sleep (ZZZZ).
Especially in the world today where everything has a multi media component complete with (brrrings) (pings) (beeps)
The recipe for creating effective sales copy is ...
16th September 2009
If you want your direct mail piece to be one of the 66% that gets opened and read rather than the 44% that gets thrown away unopened, you’ll have to design a compelling outer envelope among many other things. It is hard to say, however, how much of the ...
03rd September 2009
When people purchase information products, it is not because they couldn’t get the information somewhere else for free; in fact, they most likely can. With Google as our guide, the internet is full of billions of websites that offer information for no c...
02nd September 2009
When people purchase information products, it is not because they couldn’t get the information somewhere else for free; in fact, they most likely can. With Google as our guide, the internet is full of billions of websites that offer information at no co...
20th August 2009
Successful marketing campaigns can be expensive, and cost cutting measures usually lead to lower response rates. Especially in this weak economy, it becomes increasingly important to lower the cost of the campaign while achieving the same, or even bet...
17th August 2009
Warning: the following statistics are hardly promising and definitely not satisfying. In fact, they’re kind of depressing.
1-3% is the average response rate for a direct mail campaign.
44% of direct mail goes to the garbage dump unopened.
55% of ...
15th August 2009
In any direct mail campaign, it is important to have a decent list of people to send your mailer out to, but 98% of the time, these prospective clients won’t even respond. Unfortunately, a surprising 44% of recipients won’t even open your letter – i...
11th August 2009
Everyone has heard the saying, “Don’t judge a book by its cover.”
Well, we wouldn’t need a saying like that if it wasn’t human nature to judge by visual appearance rather than content. As we all know, it’s not just books… we judge people ...
11th August 2009
Among millions of products, you can’t be the tiny voice at the bottom of the pile saying, “Please buy me …”. You need to be the product at the peak of the product mountain yelling, “Buy me now! You need me; I can make your life 10 times easier!...
11th August 2009
American journalist Lance Morrow once said, “Handwriting is civilization’s causal encephalogram.”
Just as an EEG provides us with a vivid picture of our brainwaves, handwriting is a window into our thoughts and feelings. When you write, your bra...
11th August 2009
In a weak economy, having a strong message holding together your marketing campaign takes on a whole new level of importance. Consumers are holding on to the money they have, buying only the necessities. For marketers, then, it is important to make the pr...
04th August 2009
Everyone knows the most meaningful gifts come from the heart, and when you’ve worked with someone for 20 or 30 years, it should be easy to find a retirement gift for them. However, gifts can get expensive and it can be hard to combine all your memories ...
30th July 2009
With direct mail often delivering a 1-3% response rate or even less, it becomes increasingly important to ensure that you’re using a targeted mailing list and have a well-written, attractive letter. Without these things, you’re in for a disappointing ...
06th July 2009
Conservative estimates state the average American is bombarded with over 600 advertising messages a day with other estimates as high as 3000. With such an enormous number of messages circulating, it is difficult to get someone to stop and take a second ...
