02nd August 2009
Messer’s Kohlberg, Kravis, Roberts & Co, have a lot to answer for. Their leveraged buyouts in the 1980s created a long-lasting interest in the enormous value of ‘brands’. But even they could not have imagined just how much this business of brands wo...
02nd August 2009
MJ is no more, long live brand MJ.
Even before the Tweets had quietened, there were blogs about MJ’s childhood, his Moonwalk, his music and his life, and the brand he chose to live.
There! While you were not looking, I slipped in that weasel word,...
12th July 2009
Ever since globalization began, marketers have swung from one extreme to another while dealing with the localization vs globalization of marketing communication.
The answer is always the same: the more culturally relevant the marketing communication is...
12th July 2009
Here’s Radio KK back again, hopefully tuned to your frequency.
The ‘Radio’ of course refers to my earlier blog on brand building and the oral culture of India;-) BTW, John Hegarty, the one living person I look up to in the world of advertising, d...
06th July 2009
On June 10, P&G’s iconic Chairman, AG Lafley, retired from the company. He had completed a successful transformation of the giant corporation after he took over in 2000 as CEO. In his various speeches, Mr Lafley has outlined an insider’s perspective o...
06th July 2009
From Thursday, June 25, drivers on Piccadilly Line trains in London will be asked to embellish routine service updates with quotes such as Gandhi’s “There is more to life than increasing its speed.”
That is certainly not a quote I would associate...
