27th December 2004
Top 10 Search Engine Positioning Mistakes
By Sumantra Roy
When it comes to search engine optimization, there are certain common mistakes that I see people making over and over again. Here's a list of the 10 most common mistakes that I see people makin...
11th December 2004
Software to help you create a robots.txt file
By Sumantra Roy
Robogen is a software for Windows 95, Windows 98 and Windows NT based computers which can help you create robots.txt files without having to worry about the correct syntax of a robots.txt f...
11th December 2004
Submit Your Site To Yahoo!
by Sumantra Roy
Getting your site an optimum listing in Yahoo! is perhaps the most important step in effective web site promotion. An optimum listing in Yahoo! can bring in more traffic to your site than all the search engin...
11th December 2004
Page Cloaking - To Cloak or Not to Cloak
By Sumantra Roy
Page cloaking can broadly be defined as a technique used to deliver different web pages under different circumstances. There are two primary reasons that people use page cloaking:
i) It allow...
11th December 2004
Becoming an Open Directory Project Editor
By Sumantra Roy
Getting your site registered by the Open Directory is vitally important as far as search engine positioning is concerned. In order to see how you can do that, see my article on this topic. Howe...
11th December 2004
Submitting your site to the Open Directory
By Sumantra Roy
Getting your site an optimum listing in the Open Directory (DMOZ) is vitally important as far as search engine positioning is concerned as Google gives a lot of importance to sites being liste...
05th December 2004
Frames and Search Engines
By Sumantra Roy
When it comes to framed sites and the effect that the use of frames by a site has on its search engine ranking, there are two schools of thought. Some people say that framed sites, if done properly, have no pr...
05th December 2004
Creating a Robots.txt file
By Sumantra Roy
Some people believe that they should create different pages for different search engines, each page optimized for one keyword and for one search engine. Now, while I don't recommend that people create differe...
05th December 2004
Improve the Link Popularity of your site
By Sumantra Roy
Link popularity, i.e. the number of sites which are linking to your site, is an increasingly important factor as far as search engine placement is concerned. Other things remaining the same, mor...
05th December 2004
Glossary of Search Engine Ranking Terms
By Sumantra Roy
Here is a glossary of commonly used terms in the world of search engine ranking.
Alt Tag: The alternative text that the browser displays when the surfer does not want to or cannot see the pic...
05th December 2004
Which keywords should you optimize your site for?
By Sumantra Roy
In this article, we focus on the correct way of finding out the keywords for which you should optimize your site for the search engines. This article will give you the formula for the...
26th November 2004
How to choose domain names
By Sumantra Roy
The importance of having your own domain name cannot be over-emphasized. If you are running an online business, and don't yet have a domain name, you are probably losing thousands of dollars worth of busines...
26th November 2004
Importance of having your own domain name
By Sumantra Roy
A question that I frequently hear is "Do I really need to have my own domain name?" The one word answer is "YES.". If you put up your site with some of the free web hosting services, the only c...
