05th August 2009
Localization is a tool that helps in the sale of a product. A product must be highly attuned to the expectations of the target audience and those who influence that audience. To be successful, localization must pay particular attention to the age-range, l...
04th August 2009
This month marks the launch of a nation-wide campaign called Las Cosas que Hacemos por Sueños, translated into English as The Things We Do for Dreams. Fifth Third Bank, a diversified financial services company based in Cincinnati, Ohio launched a prelimi...
30th July 2009
Proofreading is considered a specific skill that must be learned because it is in the nature of the mind to correct errors automatically. Someone not trained in proofreading may not see errors such as missing words or improper usage because their mind is ...
30th July 2009
Hispanic marketing is now a multi-billion dollar industry, spread throughout Los Angeles, Miami, Chicago, New York, and over the United States. SpanishTarget.com is committed to educate their clients about the Hispanic market and provide support in target...
27th July 2009
It's no secret that the Hispanic market is the fastest-growing segment online, 5 million Hispanics are now online, and that number is growing 15 to 20 percent annually. As of July 1, 2006, Hispanics accounted for 14.8% of the national population, around 4...
23rd July 2009
Spanish translations are something that are becoming more and more important for companies these days. American businesses are now waking up to the fact that unless they can reach out to the Latin American audience, they could be losing out on business. E...
21st July 2009
Earlier this week, Crown Imports released news that a new Hispanic agency will take over two of its most lucrative products. Crown Imports is a joint venture responsible for importing, distributing, and marketing of some of the top brands of fine beer thr...
