11th August 2009
One of the most powerful marketing tools you have at your disposal doesn't cost a penny.
I'm talking about testimonials. You see, candid comments from satisfied customers who have used your product or service have credibility that money can't buy.
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11th August 2009
There are times when it makes sense to spend a lot of money on a direct mail package For example, when you really need to make a giant splash, when your mailing list is small and you can afford a high cost-per-piece or when you're doing a one-shot drop an...
11th August 2009
In a classic direct mail package, the envelope promises a benefit or piques the reader's curiosity; the letter packs an emotional wallop and calls for action; the brochure provides detailed product information; and finally, the lift piece builds credibili...
11th August 2009
One line that every marketer should remember is: "I've got what you want."
Let me give you an example. A while ago, my wife mentioned that we needed some distilled water for our steam iron. Next time I went to the supermarket I searched for this item ...
11th August 2009
Sure, the letter is the most important element in any direct mail package. But don't forget the brochure. It's important too!
Whether you call it a brochure, circular, or flyer, make sure it's doing its job -- laying out all of the features and benefi...
