01st October 2009
Event-triggered marketing offers marketers the greatest opportunity to increase response rates.
As marketers now have even more channels of communication with customers, from print to web to phone to SMS, their dated event-triggered practices must be u...
01st October 2009
Many marketers have dabbled with event-triggered marketing, but they tend to rely on more easy applications, such as one-off email initiatives. For example, a customer who experiences a technical glitch or abandons an online shopping cart may receive an a...
21st August 2009
Marketers are coming under increasing pressure to improve the efficiency of marketing campaigns and to do a better job of measuring the results of those campaigns. Senior management requires that marketing resources be optimized, and holds marketing manag...
20th August 2009
Marketing professionals are facing increased accountability for the results of their campaigns. Marketing resources must be justified through improved measurement and analysis of the results of their campaigns, which in turn must show results that meet or...
