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Have You Made These LinkedIn Mistakes?

LinkedIn is a great tool for business development. LinkedIn is a business-oriented social networking site where people connect exclusively on a professional basis. Therefore, appropriate use of LinkedIn can help some major business networking. LinkedIn ha... Read >

Twitter Usage among Indian Companies

Just a few years back, twitter was just sweet chirruping of birds, now it is a major social media tool that people all over the world use to connect to each other via "tweets." Twitter was not huge in India till very recently, now the usage is slowly pick... Read >

Measuring How Social Media Helps Your Brand

Businesses jump into the social media bandwagon because of the many benefits it is supposed to bring to the brand. You invest a considerable amount of resources in the social media campaign. You write meaningful blog posts, you tweet to share information ... Read >

Do You Need to Have an Online Profile Picture?

Social media is new terrain. But within a short period of time, it has emerged as one of the most powerful means of connecting with business associates, prospective customers, friends and family. The rules of engagement are still evolving because this is ... Read >

Using Social Media plus SEO for Internet Marketing

It is the same refrain that you hear over and over again. Resources are limited, requirements are huge. Now, more than ever before, marketers are challenged by the need to improve performance with much fewer resources than before and with a paradigm shif... Read >

Is Social Media Marketing Better than SEO?

Businesses today can no longer ignore the massive potential of internet marketing. If you are a business that is serious about being successful, social media is something you just cannot afford to disregard. You might have a website in place and you might... Read >

8 Easy Tips for Ecommerce SEO

Ecommerce websites are light on original, textual content, making it difficult for their webmasters to garner editorial links. And since content and links are so important in SEO, optimizing ecommerce websites may seem like an impossible feat. Fortunate... Read >

Why Social Media Users Need to Be More Careful about What They Post Online

Did you know that there are aggregators that collect information about your online activity and sell it to various companies? Basically, whatever you post on Facebook, Twitter, or as a blog comment could be used against you. Therefore, you might want to... Read >

Twitter’s New Retweet Feature and Why Twitter Users Are Pissed

Retweeting on Twitter is a feature that was created by and for Twitter users. When someone retweets a tweet from one of the people they follow, it means they want to share the tweet with their followers because they find it interesting. In the past, Twi... Read >

7 Tips for Choosing a Web Design Template for Your Business

Web design templates provide an easy way for businesses to run websites that are affordable and easy to maintain. Choosing a template, however, proves to be a frustrating experience for many business owners. To ensure that you select a template that inc... Read >

Why Is PPC So Popular?

PPC, which stands for pay-per-click advertising, is a form of internet advertising that is used on search engines, advertising networks, and content websites, such as blogs. PPC has proven to increase business' exposure and sales online, and many busines... Read >

Mobile Interactive Advertising Best Practices

Mobile interactive advertising is beginning to play an increasingly important role in corporate advertising campaigns. The mobile advertising medium is highly effective as a channel for brand building, and as more and more consumers use their smartphones... Read >

On-Site Search Engine Optimization Tips

One of the very first steps you have to take in order to optimize a website for search engines is on-site search engine optimization. When most people think of SEO, things like link-building, social bookmarking, and blog commenting come to mind, but they... Read >

How to Make Your Company Blog More Interesting

One of the first steps in social media marketing that companies typically take is blogging. However, great company blogs are a dime in a dozen. The majority of blogs headed by companies is dry and has no traits that make them stand out from the rest. I... Read >

5 Essential Tools for Your Social Media Toolbox

At this point, social media has gotten too big for even traditional marketers to ignore. Whether or not your company has already built a dedicated social media marketing campaign, the following are 5 essential tools that should be a part of your social m... Read >