15th September 2009
You know how they say that it’s insane to do the same thing over and over and expect a different result. Well, that’s true.
But let me tell you a story which illustrates an entirely different example of insanity.
I was speaking with a printing ...
15th September 2009
Remember, as a child lying in bed and listening to stories. Remember how engaged you were.Remember how you never got bored of them and always wanted to learn more.
Well, there's a good reason why... and here's how what you learnt as a young child could...
15th September 2009
How do you deal with competition within your ads and sales letters?
Should you avoid the issue? Or should you address it head on?
Well, firstly you should know that whatever you are selling within your copy is only one option, a choice; he has oth...
15th September 2009
Years ago, when I first started out as a copywriter, started rewriting the great sales letters in my own handwriting, spending every spare moment reading another piece of sales copy… I found that something strange occurred…
When I was working on a...
15th September 2009
I received a question from one of my subscribers the other week who asked:
Do I keep advertising even when I am flat out and already have too much work on? I am a painter.
My answer: Absolutely.
Listen, in business you need to be on top of your ...
15th September 2009
Several years ago, just after I met my wife, she invited me to her boss’s holiday home in Kangaroo Valley. Kangaroo Valley, for those of you who haven’t heard of it, is a beautiful little town about 2 hours from Sydney.
And it gets a little cool a...
15th September 2009
Today’s headline secret is: Give me _________ and I’ll _______.
This headline strategy can work incredibly well because it gets straight to the heart of the matter with a powerful promise. If you have a powerful offer – then this may be just the...
15th September 2009
By now you probably know I am a big believer in the power of headlines. You probably also know headlines can multiply the results of your advertisements and sales letters by up to seventeen times.
So over the coming weeks, I thought the best thing I c...
15th September 2009
If you go fishing with the kind of bait that is likely to catch whiting or bream, would you expect to catch a marlin?
Of course not.
But that’s exactly what we as business owners do all the time, isn’t it?
We complain about the type of custom...
15th September 2009
I laugh when I hear people complain about how much they spend on advertising. Why? Because there are only 3 possible scenarios when you advertise:
1. The advertising bombs and you lose money
2. You don’t measure the results of your advertising, so...
15th September 2009
Over the last few weeks, every morning from 6am -7am, I’ve been rewriting some of the world’s best letters, in my own handwriting. Now, that’s nothing new. It’s a system I’ve been practicing for some time to ‘sharpen my saw’ as a professiona...
15th September 2009
If you’ve ever wanted a way of getting in with those handful of companies that could basically pay your wages for the year then this little secret could change your life.
Let’s say you’re a commercial carpet cleaner and you want to get in with a...
15th September 2009
On a beautiful late spring afternoon, twenty-five years ago, two young men graduated from the same college. They were very much alike, these two young men. Both had been better than average students, both were personable and both – as young graduatesare...
07th September 2009
Last week, I received an interesting story from a guy called John Paterson from Glebe Marketing Strategies in Broadway, Sydney.
Hi Scott,
I read this and am sending this to you as I know IT’s JUST UP YOUR ALLEY to share it.
Have a good day.
...
07th September 2009
Today is Wednesday.
We’re at the half way mark. Has your week been quiet?
If you answered yes and are asking yourself – how the heck am I going to pull in some business this week… then I’m about to share a strategy with you which is…
-l...
