02nd October 2009
Lots of people think that the only way to make decent sales volume is by coercing their prospects to buy from them. This is a flawed view of marketing. Marketing is all about providing as much value as possible at a good price. Marketing starts from the ...
17th September 2009
The world is becoming more segmentated nowadays. While there used to be a huge offering by businesses in the past, they now only do business with a small group of customers. Also called niche marketing, this approach lets business owners focus on a small...
