29th September 2009
When you start-up a business, you are usually so excited about getting the venture off the ground and working out the profit margins; that you really don’t stop to think about the long-term benefit of the business you have chosen.
Through normal busi...
29th September 2009
If there is anything that gets my goat – it’s unethical franchisors. It is one thing to be underhanded in your own business, but it is quite another to be underhanded in creating a business for someone else.
Unfortunately in the world of franchisin...
17th September 2009
The franchising business model is one that many get wrong from the start – it’s not just about dominating a market (if you so wish)...it is also about creating a business opportunity for another individual/s.
A certain amount of savvy is needed to ...
17th September 2009
Usually in an economic downturn history has shown that franchising practically blooms like a cherry tree on steroids. But this latest downturn (2008/2009) has proven a fickle party where there are very few people invited.
The panic of low consumer spen...
17th September 2009
The key to a good franchise operation lies in recruiting the right people to take on the responsibility of helping the franchisor grow the business and the brand, i.e. getting the right franchisees.
There is such a thing as the “perfect” franchisee...
17th September 2009
Name:
Carina Mäkelä
Professional background:
Research & Marketing (private and NFP sector).
This is an interview with a lady who has done her homework in investigating the opportunity that franchising will provide her in starting up her own b...
