09th October 2009
KEYWORDS: Google marketing, search engine marketing, new website
Why Won't My Site Show Up in Google?
We often get inquiries from prospective clients who would like us to build them a new website. They believe that their current website must be ï¿...
09th October 2009
KEYWORDS: duplicate content penalty, search engine marketing, seo
There Is No Such Thing as a Duplicate Content Penalty
First, I want you to understand that I am NOT giving you license to steal other people�s content. There ARE repercussions to ...
09th October 2009
KEYWORDS: email marketing, email testing, email subject lines
Email Marketing Tests to Get You Started
If you�re utilizing email marketing, you should be utilizing email testing. But it can seem complex and costly, and many small business owners...
23rd September 2009
Landing Page Optimization Tips
When we hear the words Landing Page we generally think of PPC campaigns or some other form of internet advertising. But I like to use landing pages for all of my off-line advertising also. However, you�re using it, a la...
23rd September 2009
Cascading Style Sheets and Email Display
Designing the HTML version of your email message can be difficult since there are so many different email client and operating system combinations out there - and they have their own way of rendering HTML. And t...
22nd September 2009
TITLE: Website Redesign? Be Sure to Plan Ahead
At some point in time, every service provider takes a look at his or her website and decides it�s time for a redesign. And, to be perfectly honest, a website redesign can be more difficult and time-cons...
22nd September 2009
Boring Subject Lines Outpull Hype
In email marketing, the subject line is often seen as the single most important element. Afterall, if your subject line isn't persuasive, no one will open your email and your message won't get read. The subject line i...
21st September 2009
Measuring Your Social Media ROI
by: Karen Scharf, Indianapolis Marketing Consultant
If you�ve added social media to your marketing mix, you�re probably asking yourself, �Is it worth all the time and effort involved?� That might seem like a dif...
