23rd September 2009
Your copywriter will most likely not get the essence correct in the first pass so you should expect edits.
I like to think of the first draft as the alignment text. It will probably be loose and a bit rough around the edges, but I use it to ensure tha...
23rd September 2009
Questions Maketh The Copy!
A good copywriter will ask lots of questions. Be aware of the detail which you will be required to give your copywriter.
They should have a list which they will present at the initial interview. This list is known as the ...
23rd September 2009
One attribute I would want to find in a copywriter is persuasiveness. This is because what I want to do is bond with my intended market so that each customer willingly purchases my product and thanks me for the opportunity.
He/she would also need to c...
23rd September 2009
In the last installment I wrote about strategic alliances. The way to make strong alliances is to fully understand your Unique Selling Proposition.
“Your what?” I hear you ask.
Well, your products fill a niche. Maybe not exclusively, but never ...
23rd September 2009
To assist the collaboration with your copywriter you should be the expert in your field. This is where your copywriter will ultimately position you anyway.
You should know your market and the needs of your customers like the back of your hand. If you ...
23rd September 2009
Have you ever hired a sales copywriter before?
It’s quite an amazing journey to take. You discover so much about your business and why you got into it in the first place, that you almost fall in love with it all over again.
This process usually b...
23rd September 2009
So what is all the fuss about service? Get it right and you will win the word of mouth award, and that’s the most effective advertising available.
A week or so back my family and I took a few days on the Sunshine Coast to unwind and relax a bit. We s...
