12th September 2008
The other day someone emailed me to inquire about helping them build a website for a new business venture. I responded to the inquiry a day late because I didn’t notice it in my inbox right away. The automated subject header ("Internet marketing inquiry...
28th September 2006
If you're an entrepreneur with a literary flare, writing articles is an affordable, highly effective marketing tool. You can revise and rewrite as many times as it takes to present your shiniest, smartest, most confident self. Too bad you don't have a g...
28th September 2006
The beauty of e-commerce is that you don't have to pound the pavement in search of buyers—they are already pounding the cyber sidewalk looking for sellers. However, you must still help your market find you amongst the billions of web pages competing for ...
23rd June 2006
When business people converse, the terms "small business owner" and "entrepreneur" are used interchangeably as if they mean the same thing. Yet I discern two very different connotations. Is this a matter of semantics? Or is there an important distincti...
23rd June 2006
By far, the most requested service I provide is website copywriting, and it is no mystery why this is. Most people loathe writing, cannot write, do not have time to write (well), or all of the above. Factor in things like SEO, usability, and the need to...
25th April 2006
If you are a small business owner shopping for an SEO expert to optimize your website, no doubt you've been tempted by the ominous "Top 10 Guarantee." While top ten rankings are a worthy goal, shelling out money to an SEO that makes such pie-in-sky claim...
25th April 2006
As a frequenter of online forums, I am concerned to see so many newbie entrepreneurs so dangerously invested in their Google rankings. While no one likes to watch their rankings drop like a stone from a cozy top ten position, facing negative profits and ...
25th April 2006
If you are an entrepreneur who is confused about how to price your services, you are not alone. If you are sweating about the possibility of charging too much in the eyes of your target customer, you are definitely in good company. If you are obsessed w...
05th March 2006
Looks aren't everything, even on the web. However, appearances are a liability if they are unduly neglected, no matter how solid your website's content is or how well your pages rank with the search engines. A harsh color scheme or sloppy layout offends...
17th February 2006
Perhaps it was the dot-com hype or perhaps barriers to entry on the Internet are just way too low. Whatever the reason, intelligent and otherwise successful entrepreneurs continue to throw money at websites as if they were buying billboard spots on the s...
17th February 2006
While the holidays are no doubt a time to reflect on the things in our life that matter most—friends, family, and personal fulfillment—the holiday season has also become a season filled with stress and even despair for many. No sooner are the jack o' lan...
14th November 2005
Contrary to what myriad Internet sites would have you believe, there is much more to small business planning than a good marketing mix and solid financials. Whether you want to sell the next big thing or you simply want to rev up sales and profits for an...
14th November 2005
The sheer vastness of the cyber economy is staggering. There are well over six billion web pages vying for the attention Internet users around the globe. Needless to say, millions of these sites are owned and maintained by people just like you—small bus...
31st August 2005
Whether it has been thrust upon you by external market forces or it has simply bubbled up from the internal dynamics of your enterprise, change itself always presents opportunity for improvement. And in a knowledge based economy, change may be the only t...
17th August 2005
While there are indeed many Virtual Assistants (VAs) who are also mothers, let's be clear about one thing: virtual assistance is not a hobby for stay-at-home moms wanting to earn a little lipstick money. VAs are independent business women and men who pro...
