05th January 2006
Online marketers may have the best of intentions with their natural search engine optimization programs. Yet, they drop the ball with their impatience and eagerness to try the latest tricks and fads.
For example, you may know that choosing the right ke...
31st October 2005
If you're ready to embark on a search engine optimization campaign, you'll want to take a close look at your competitors.
Either they'll be ahead of you in the SEO world or you'll detect their deficiencies and rush right past them in terms of search eng...
26th September 2005
Truth be told, search engine optimization (SEO) may not be for you.
Regardless of the product or service and company size, SEO just may not be something you can handle – at least for now. If you fall into one of these areas, you may want to just skip t...
08th September 2005
Even the best of intentions can go awry without careful attention to details and expectations. We've tested these methods out and they work.
1. Get it in writing.
Define the service scope in detail (i.e. we'll research keywords and optimize these page...
18th August 2005
By Michael Murray, VP of Fathom SEO
Web site owners need to have realistic expectations when it comes to the world of keyword selection.
It's essential to understand your audience, as well as to aim appropriately at powerful, concise keywords that a...
18th August 2005
By Michael Murray, VP of Fathom SEO
If you're serious about SEO, you need to know how to analyze the information you uncover.
A decade ago, businesses were wondering whether they need to be part of the Internet. By the late 1990s, plenty signed up a...
18th August 2005
By Michael Murray, VP of Fathom SEO
Pay-Per-Click (PPC) advertising is a good supplement to natural search engine optimization, IF you keep a few tactics straight.
1. Choose the right search terms.
If you go after the broad phrases and terms, you'...
