Dirk Rowell

The importance of promotion in SMM

The wide range of social media marketing tools has provided online businesses with a plethora of method to target searchers. The growth over the past 10 years in SMM capabilities has made it possible to connect with a larger audience of people using multi... Read >

Link building: matters of trust

Each SEO link building campaign is different. Many rules do not apply to all the cases involved in the same fashion. This means that techniques have to be tailored to fit the specific needs of each site. Despite this critical point, there are some basic p... Read >

Why car lease deals don’t have to be costly

Having exceptional car lease deals could be important to you for a number of reasons. Whether this is required because a vast number of miles need to be travelled over an extended period of time or your budget is not substantial enough in order to purchas... Read >

Get more value from company car leasing arrangements

Even in this age of video conferencing and free Internet communications it's impossible to get away from business meetings altogether. There's just something about face to face interaction that cannot be replicated in a web demonstration or a conference c... Read >

Choosing Engagement Rings

When it comes to choosing engagement rings, the first thing that needs to be decided is how you wish to actually go about it. With wedding rings it is traditional for the couple to make the decision together, but when it comes to choosing the best ring to... Read >

When a memorable gift needs to be given

If you are looking for a superb present for a loved one or even your partner, there are many options which you can select from. Whether this is their favourite perfume or purchasing tickets for a theatrical show which they love, selecting a gift that will... Read >

Big bands don’t always need a big budget

Music can be the perfect accompaniment to any occasion large or small you can always find a song that will fit any moment of your life. However hiring a band for your event, be it a wedding, party or any other celebration can be a time consuming and extre... Read >

Does social media add value?

There has been a great deal of hype on the web about social media and this has made it extremely interesting to internet marketers as well. However those that invest in social media marketing all seem to have one common grumble – it is difficult to measur... Read >

Checklist for PPC management success

When you start out with PPC management it can be very overwhelming and just a little confusing. There is so much to learn and take in. What with keyword research, bid amendments and a plethora of pay per click terms to digest and memorise it can be hard g... Read >

Website marketing: watching key trends

Keeping a close eye on major trends is a critical part of performing effective website marketing. It is incredibly important to know just how well the likes of Google and Facebook are faring. By looking at how they are doing relative to their competitors,... Read >

Maintaining SEO blog quality: essential for success

It is not hard to begin a search engine optimisation blog. At this stage, content ideas are plentiful. It is important to be conscious of the need to satisfy the users and the search engines, but initially the task might not appear to be very difficult. H... Read >

Link building strategies get more and more sophisticated

In the past, search engine optimisation consultants could get inbound links by purchasing them. It was also possible to use many general directories to acquire links. However, this meant that some low quality sites were doing better than they deserved to ... Read >

Are you scared of Twitter?

Search engine optimization is being used with SMO increasingly. Social media offers businesses a means of connecting and engaging with their target audience. The likes of Twitter and Facebook have become integral elements in any social media marketing cam... Read >

Getting your keyword research right

Keywords are at the heart of search engine optimization services. The keywords should be seen as the vehicle upon which your campaign drives and inbound links are the fuel you put into that vehicle. The level of success you achieve will be influenced by t... Read >

Alien Retail Design

Retail designers and science fiction fans may seem unlikely bedfellows, but they agree on one point: the effects of the Giger bars in Chur and Gruyére in Switzerland are quite staggering. Each of these quiet medieval towns is home to bars that have been d... Read >