Joy Gendusa

Specialized Mailing Lists Make All The Difference

If there is one thing I can't say enough it is that the most important part of your mailing campaign is your mailing list. It is vital that you put the right amount of energy into learning about lists – who to mail to – so that your mailing efforts aren... Read >

Postcard Marketing Done Right

Say it with a post card. A well designed, colorful, high impact postcard in the mail box of your prospect is your best ticket to a new customer. For your existing customer, a marketing campaign which includes frequent post cards is the perfect start to ne... Read >

Postcards - Picture Perfect Promotion

There is a simple but almost mystical law which governs promotion and marketing and their relationship to the amount of business generated: business will come in to the degree that you get your message out, promote, let people know you are there, advertis... Read >

Increase New Customer Traffic To Your Business

One person tells another, who tells another, who tells another and so on. You get the idea. Let's see how to make that an actuality. You have a great company and you provide the highest level of customer service. But as the old cliché says: "A happy ... Read >

Good Marketing Pays For Itself

Most companies ask themselves this question: "How much will this advertising cost us?" when they should actually be asking themselves this: "How much will it cost not to do this advertising?" If your company spends $1000 per week on marketing then yo... Read >

Mailing Lists – Keeping It Simple

The right direct mailing list targets people who want your product or service. The direct mail mailing list is a key factor in a successful direct mail marketing campaign and a major point to consider in small business marketing strategies where market... Read >

Make Your Mailing A Home Run, Not A Strike Out!

You can use great design and copy to get a better response. When you send a mailing to your customers or prospective customers you are counting on making considerably more money in new business than you spend on the mailing, right? It is obvious that i... Read >

Marketing – Like A Game Of Chess

Have you started thinking about your Valentines Day Promotion yet? It may sound like a strange question on the day before Thanksgiving but it really isn't. When scheduling your promotions it is like a game of chess. You should always be thinking at lea... Read >

Marketing Hat For Graphic Designers Or Wannabe's

Many people think that the quality of any graphic design is determined by how aesthetically pleasing it is: Although making the card look good is important, this couldn't be further from the truth. The only true measure of any design, at least commerciall... Read >

Marry Your Marketing Plan

Make a vow to keep up your marketing schedule in good times and not so good times. I have said it time and time again that marketing, no matter what type you choose, is a building process. Here is the whole thing summed up in one situation: Assume f... Read >