09th December 2005
The Center for the Digital Future today released its results for the fifth year of their project, Surveying the Digital Future. And what interesting results they are! More people are using the Internet for more things, more often, but even though it's the...
18th November 2005
Jagger, Google Analytics, and the Future of Search & SEOTwo big things have just happened in Google-land: Jagger and Google Analytics. Together, these two events may have changed the face of search forever.JaggerFirst, let's discuss Jagger... Just like hu...
04th November 2005
?I recently received another 'please help' email from a gentleman named Ian who runs an adventure company in Tanzania. Ian was concerned about the effect of a variety of issues including indexing and link dampening, and was desperate for help. Unfortunate...
04th November 2005
I get an email at least once a week from aspiring copywriters seeking advice on how to get a foothold in the industry. It's obviously a popular topic, so I thought I'd put some of the more common questions and answers on paper in the hopes that it might p...
04th November 2005
If there's one thing that Google loves, it's content. Done right, a content rich website is almost guaranteed to rank highly. But how to get that content? You can write it yourself, but that takes a lot of time. You can pay an SEO copywriter to write it f...
04th November 2005
As more and more businesses strive for a top ten Google ranking, it's becoming harder and harder to achieve. This is especially true for smaller businesses that simply don't have the budget for a big link popularity campaign. But hope may be just around t...
04th November 2005
Search Engine Optimization (SEO) has become an essential weapon in the arsenal of every online business. Unfortunately, for most business owners and marketing managers (and even many webmasters), it's also somewhat of an enigma. This is partly due to the ...
04th November 2005
Search engine optimization (SEO) is a foreign field to a lot of people. Rarely does a day go by when I don't get asked a few questions on the subject. So I've decided to post this FAQ article in the hopes that it will help people understand the basics, an...
04th November 2005
Recently I wrote an article discussing the merits of using free reprint articles on your website to increase your search engine ranking. (The article explained how Google loves lots of content on your site, how it loves that content to be regularly update...
04th November 2005
From the perspective of a business owner, webmaster, or marketing manager, the change exhibited by the Internet is profoundly exciting, yet profoundly disturbing. The information (and misinformation and disinformation) it offers, the business benefits it ...
04th November 2005
Anyone who's ever tried marketing IT products or services knows that it's a specialist field. Your customers in the IT industry have very unique and specific requirements, and that means you do too. In order to write compelling copy around your offering, ...
04th November 2005
As websites and electronic commerce are becoming more and more common, business owners and marketing managers are realising that quality web copy is every bit as important as impressive design. And with the ever increasing importance of search engine pres...
04th November 2005
Every week I receive a couple of emails from people seeking advice on how to get into freelance copywriting. While there's no simple answer, and no answer which applies to everyone, there are a few tips which I believe will help most people make the move ...
04th November 2005
Tech-writing is a tricky business. It's not a very high profile industry, so there's not much support around. Follow these 10 quick tips, and you'll be well on your way to a satisfying tech-writing career.
1) Follow a sensible career path…
STEP 1: Sta...
04th November 2005
Cold calling can be a great way to generate quality leads. You get to speak to the gatekeepers and stakeholders, and you get a great insight into their requirements and influences.
But cold calling is an art-form. It can be daunting, it's always a lot...
