27th October 2009
My current project (Daysteps) is a challenge because our first product is a personal planner for people with very different priorities and viewpoints compared to the average, career-focused consumer who uses a traditional planner. Fortunately, two of the ...
01st July 2008
The business of marketing -- meeting needs profitably -- means recognizing and responding to customer priorities while controlling your own expenses. More so than ever, it is about giving people what they want when and how they want it. Today's empowered ...
07th November 2007
In the strictly quantitative world of accounting, an "indirect profit" line does not exist on the P&L form. Every marketer and small business owner knows, however, that many aspects of profitable marketing are not clearly apparent or quantifiable. Indirec...
07th November 2007
As an artist you are creative by nature, which means the business aspects of marketing and selling may feel uncomfortable. Developing an online presence can help with the process. Each online activity creates permanent evidence that you have been there an...
27th July 2007
There is no shortage of marketing programs, many with great profit potential. The challenge is to sift through and choose the ones that are right for your situation -- the ones that have the greatest potential to grow your business.
One key to knowing ...
27th July 2007
Your marketing mix is the combination of promotions, products, places (distribution channels), and prices you choose for products, services, and the overall business. It is important to strike a balance between those four "Ps". By including both short- an...
27th July 2007
Pricing strategies are a sometimes-overlooked part of the marketing mix. They can have a large impact on profit, so should be given the same consideration as promotion and advertising strategies. A higher or lower price can dramatically change both gross ...
21st April 2007
by Bobette Kyle
Last month, in part 1, I introduced the concept of social networking sites and how to begin online networking. This month, in part 2, I detail some more specific networking and marketing techniques.
Keep it Real
Just as with every...
21st April 2007
by Bobette Kyle
Social networking online is one of today's hottest trends. Many, however, wonder how social networking can help their careers or businesses and exactly how to get started with this online marketing technique. Here in part 1, I will help...
21st April 2007
by Bobette Kyle
A slogan is a catchy one or two line phrase associated with a product, campaign or business. These are often developed by big-name advertising agencies as part of an advertising or branding campaign. But big-name agencies come with big ...
21st April 2007
Brainstorming Unique Business, Service & Product Ideas
by Bobette Kyle
Truly unique concept development is a struggle, which explains much of the "copying" that goes on within any given industry. Our new business, product and service ideas often have ...
15th December 2006
The Internet is firmly and permanently entrenched in today’s mainstream culture, allowing consumers to be increasingly interactive. For example, "Google" is now a verb as well as a search engine. Also, user-driven sites (such as MySpace and YouTube) reg...
21st November 2006
A popular way to segment customers is by revenue or profit generated, with "A-list" customers receiving more perks and personal service than "lower" categories. There are right and wrong ways to do this.
Doing it right means cultivating customers so th...
19th September 2005
Imagine your perfect customers -- the ones that will eagerly buy your products or hire you for premium pay. Imagine being able to bring those perfect customers to you and having them buy your products or services not once, but again and again. That's what...
07th September 2005
With summer vacations over and schools back in session, marketing plan "season" is fast approaching. This is a time when you reflect on the effectiveness of your business marketing programs. You will be planning to improve performance of some marketing pr...
