05th March 2006
Who's "voice" your sales letter is written in, is a very
important factor you MUST consider,
before you ever sit down and write ANYTHING.
And of course, your entire marketing "angle" is going to be
dependent on that voice as well.
Generally, you ...
21st February 2006
Yesterday while doing a sales copy review -- a problem kept
coming up repeatedly, and it's one I see very often. The
problem is...
Wasted Words.
A lot of times when you're writing copy, since you know "the
more you tell, the more you sell" you fe...
14th February 2006
Remember that old television show " The Twilight Zone"?
It originally ran from 1959 to 1964 on the CBS network, and
was one of the most provocative and controversial shows of
its time. The show's narrator, host, and main writer, Rod
Serling, always...
13th February 2006
Today I am NOT going to be talking about marketing.
It is the farthest thing from my mind right now.
And I also will NOT be telling you anything about writing
sales copy... and I probably won't help you come up with
your next USP either.
Today ...
11th February 2006
A few days ago, I exposed a foolish letter I wrote to try
and get prospects when I first became a freelance
copywriter. (Just go here in case you missed
it: http://www.kingofcopy.com/tips/better_left_unsaid_081805.html)
Do you know what the right wa...
11th February 2006
How come you're seeing certain ads over-and-over again?
Why are they working. and why do some display ads deserve to
be nothing more than bird cage lining.
Since we've been discussing sales copy "voices" lately, I'll
let you in on a little secret ...
09th February 2006
Over the last couple of days we've been talking about
something few people stop and take the time to consider,
BEFORE they go ahead and start writing their sales copy --
and that is -- whose "voice" your sales copy should be
written in.
Remember, w...
09th February 2006
One of the problems my consulting clients consistently ask
me about especially if they are in the information marketing
business (most of them are) has to do with "What should you be
selling your customers?"
Here's what Microsoft did in a similar si...
09th February 2006
If you're using direct mail, and you want to boost your
response, make sure you're using first class
"live" stamps, as opposed to using "machine" stamped, or
pre-sorted bulk rate mail.
Nothing tells you "Hey, there's a sales letter inside this
env...
01st February 2006
Last week, I revealed an embarrasing letter I used to send
out when I first got into copywriting, and how I tried to
pick up clients with it.
You can see that
here: http://www.kingofcopy.com/tips/do_not_make_this_same_mistake_081905.html
Anyway, ...
05th January 2006
Here's a very common mistake people make when they're trying
to get new business.
And I'm going to use my own foolish screw-up to illustrate it.
It goes to show you what I keep trying to drum into your
thick skull, and that is... if you use it rig...
17th December 2005
What Did Richard Pryor Know About Marketing, That Most Business Owners Are Scared To Death About?
You may know exactly how much of a comic genius Richard Pryor was, however few people are aware of what a marketing
genius he was too. Here's why:
Lik...
01st December 2005
Some things are better left unsaid, and when it comes to writing sales copy, saying TOO much, will in fact, cost you sales.
Look, writing sales copy isn't easy -- everybody knows that. But how do you know when you haven't said enough... and when you...
01st December 2005
Today I want to talk about something that was in our original mock ad that may seem incidental, but the way it was
handled, is GUARANTE-ED to lower your response.
You can check out that original ad, and even print
out a copy of it, right here:
htt...
30th November 2005
Ever see an ad and just "sense" that it's an outright lie? Or maybe even more frustrating, ever write an ad yourself, and feel you can't make your sales pitch accurately "unless" you're lying?
Don't worry, because I'm going to tell you exactly how to
...
