Martin Jarvis

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Phrase Matching Options and Negative Keywords

10th February 2006
A network contact of mine recently described the following problem, and asked what I might suggest..... For his Adwords campaign he chose three keywords (lets say they were "knitted", "jumper" and "cardigan"). He selected phrase matching, where the key... Read >

A Word about Click-Fraud

15th September 2005
This article has been taken from my Google Adwords Q & A Blog, where I seek to de-mystify the issues surrounding Pay-per-click marketing for businesses that are considering Online Marketing for their Websites. Some businesses have been turned-off the i... Read >