Mark White

Why Small Businesses must consider a Business Blog

The use of Business Blogging by small businesses is a topic that has been covered by many but is certainly important enough to be revisited here. I am convinced, given the wide range of potential benefits and the different ways in which a small business c... Read >

Starting a Business Blog: remember the planning phase

When you start to put a Business Blog together, there is one aspect which is often overlooked in the excitement (yes, excitement!) of creating your new blog. This is the planning phase - a critical element which you need to spend time on before diving in ... Read >

Using Business Blogs: Ideal for Conferences, Seminars and Product Launches

Using a Business Blog as the central Public Relations tool for an Event you are hosting really adds weight to the profile it can achieve. It also provides the perfect focal point for the other marketing and promotional activities being used to develop it.... Read >

Email Marketing: 8 Reasons why it is Ideal for Small Businesses

Email has revolutionised business communications over recent years and has rightly earned the label of the Killer Application of the Internet. The use of email marketing has had a similar and profound impact for companies looking to promote their products... Read >