11th March 2006
At the turn of the 21st Century, there was an explosion in information and the way it was delivered. Advertising firms, marketing organizations and businesses of every type across the globe needed to adjust their thinking and strategies moving forward. Th...
19th December 2004
"Owning your business category online
is more than just a few keywords...
Is your website broken?"
Let's face it, the Internet is a crowded place... and it's becoming even more crowded as you read this. Your business can't stand still online, and y...
19th December 2004
When it comes to website marketing and promotions, you need to start here...
Every website, whether new, old, or just a thought needs to
consider the marketing that will be put that website in front
of it's targeted audience. Sounds easy huh? It j...
19th December 2004
Got one? Two? Three?
If you have competitors, then you should have at least one
Unique Selling Proposition (USP). The more REAL ones you
have, the better - for your Branding, your business recognition, and your sales!
We all have competitors, a...
19th December 2004
Your URL (www) should be everywhere and more.
I know many of you are going to think this is common sense,
but how many of these are you using? Your web address
should be on every piece of anything your business does,
period.
Your customer...
19th December 2004
Can your business benefit?
Depending on the project, outsourcing can sometimes be a very cost-effective business decision. Sure, we can all accomplish some of it in-house, but can we do it all, and do it well?
Would it surprise you to know that Com...
19th December 2004
Created properly, an extremely effective website marketing tool.
It's a great concept, - and it has a 'cool factor' of 300%!
Many people will pop these into their drive just because of image appeal alone. What's really neat is when one is so well...
19th December 2004
Ethics - in a profession or trade - is that branch of philosophy which studies the principles of right and wrong in human conduct.
Is your business ethical?
What I mean is "Does your business do the right thing when faced with that decision?" It's ...
