17th January 2009
MLM, also known as Multi Level Marketing, can be a wonderful method for achieving your personal and financial dreams when combined with the power of the Internet.My goal in this article is to briefly explain what this business model is and what it is not ...
30th December 2005
If you were a contestant on Jeopardy and the answer was "Postcards," what would the question be?
How about:
"What is one of the most incredibly effective, yet under-utilized methods for driving qualified buyers to your business or website?"
Many ...
30th December 2005
Anyone can write effective Internet copy. You just have to know a few copywriting basics known to journalists and writers as the 5 W's. Throw one "H" in there and all your copywriting basics are covered.
Who? Tell the reader who your product will help...
24th November 2005
Regardless of what you're selling, marketing or promoting, you have to have a good understanding of your audience before you can create effective copywriting. Without knowing who you're writing for and what they hope to get from the copy you create, your ...
23rd November 2005
Professional copywriters do not simply write or select one headline and then hope for the best. They create a number of different headlines; often times as many as a hundred before selecting the headline they think will perform the best.
But they don't...
26th March 2005
Many professional copywriters estimate that the headline contributes 80% or more of the success of any ad, article, or sales letter.
One direct marketing expert goes so far as to credit the headline with 100% of the success or failure of any ad or sale...
26th March 2005
Most professional copywriters would say that headlines account for 80% percent of more of the effectiveness of an ad or sales letter.
After all, it's the headline that gets your reader to stop and read further into your sales copy. If the headline fai...
26th March 2005
Copywriters that try to be clever, humorous, abstract, or use double entendre with their headlines and ads will normally find that they flop and are thus a waste of both time and money. Many of the Super Bowl ads fall in this category. While they are ofte...
26th March 2005
Sometimes you can use a guarantee effectively in your headline. Doing so often creates increased trust in the reader. After all, if you guarantee it, you must believe in whatever it is you are guaranteeing.
Remember Domino Pizza's unique selling propos...
26th March 2005
Personalizing your headlines to your target audience can significantly improve your sales response. You can do this by mentioning a person by name, their city, their career field, their job title, or group right in the headline. You will find this has bec...
26th March 2005
Let's have a little fun with this article. I'll take a look at some headlines that I saw this last week while waiting in line at the local grocery store. Then we'll see if we can turn them into formula templates that can be used for Internet Marketin...
26th March 2005
Headlines attract attention. Headlines generate interest. The time spent writing headlines can pay you back many times over.
Do you have a product or service to sell? How do you attract new customers, clients, prospects, leads or patients?
Most l...
