30th October 2005
Copyright 2005 Cherry Communications/Be Heard Solutions
A key principle of marketing is to find something unique about what you offer and make this the basis of your sales message. Even if what you offer is a commodity, there is always one thing unique...
21st October 2005
Copyright 2005 Cherry Communications/Be Heard Solutions
Written words are a powerful marketing tool. They have the ability to persuade, reason, explain & direct the reader to take action. They can hold someone's imagination and open them up to possibil...
10th October 2005
Copyright 2005 Cherry Communications/Be Heard Solutions
What is one of the biggest pet peeves of journalist everywhere? It's jargon. And it comes in many forms.
Are you making any of these mistakes?
1) Not using plain language. You may be famil...
