David Callan

Google search engine optimisation and their 80/20 rule

Search engine optimisation or optimization (with a 'z' or is that 'zee' if your from across 'the pond') techniques are constantly evolving. This evolution is in response to the evolution of search engines such as Google, Yahoo and MSN. Google in particula... Read >

How to create content that will get you loads of links

Did you know that there is a way that you can actually create content that will help generate plenty of relevant and valuable one way links pointed at your site? In the same way that articles can be written with the objective of getting as many readers as... Read >

Why Most People Don't Use Effective But Free Online Marketing Tools

It is rather interesting that most people do not take free online marketing tools seriously. Never mind that there is plenty of evidence around and even more examples of web sites and online entrepreneurs who have taken off in a hurry using only free onli... Read >

Do You Really Understand the Blog Animal And How He Can Help You?

The growth and popularity of blogs in general has been phenomenal within a very short period of time. Blogs or web logs as they were previously called is where all the action on the World Wide Web is, right now. It is amazing how quickly web sites have... Read >

A Do-It-Yourself Search Engine Optimization Technique That Will Work Miracles For You?

It is hard to imagine do-it-yourself search engine optimization actually working. It is even more difficult to believe that it can be done using mostly free tools. But then that is one of the really wonderful things about the World Wide Web - there are so... Read >

What Do You Look For When Tracking Your Visitors?

Many online entrepreneurs are increasingly realizing that tracking & analysing their traffic can make all the difference for their business. In simple terms, trying to market your business online without tracking your visitor is like trying to drive a car... Read >