21st March 2006
Copyright 2006 Marketing Comet
A new report by the Kaiser Family Foundation refers to the current younger generation as Generation M, which stands for media. They have found that the youth of today are spending increased time with new media such as the...
05th March 2006
Copyright 2006 Marketing Comet
Just about every business would just love to have more customers. Just how you go about getting them is the million dollar problem. Here's some insight into the two basic ways to build up your customer base.
Expansion:...
20th December 2005
Copyright 2005 Marketing Comet
Here's the #1 secret to sales and marketing: No matter what veneer we put on it, there is only one reason in the whole world that anybody buys anything. Master that concept and rule the world. I'm working on it - join me....
17th December 2005
Copyright 2005 Marketing Comet
Today marks "shock jock" Howard Stern's last day on terrestrial radio before he moves to Sirius satellite radio. Love him or hate him, Stern is without a question one of the most successful figures in American media. His ...
15th December 2005
Copyright 2005 Marketing Comet
Do you go to networking events to promote your business or make new contacts? Do you ever get frustrated when you take a couple hours out of your day to go to an event, but don't make meaningful connections? Here's a step...
29th November 2005
Copyright 2005 Marketing Comet
Here's another Marketing Comet principle: Value is always 100% subjective.
"But $1 is worth a $1, and some items are commodities with fixed values right?" Well, without going into economics the value of $1 changes (mos...
18th November 2005
Copyright 2005 Marketing Comet
He calls it "the Extractor". Last week, my Guerrilla Marketing buddy (and top marketing consultant), Mary Eule went to the South Carolina State Fair. An inventor had set up a booth where he was selling a device he created...
12th November 2005
Copyright 2005 Marketing Comet
2 seconds after Halloween it seems that all the retail stores put up their Christmas decorations - trying to capture as much of the Holiday market as possible. Typical ways that retail stores use to capitalize on the holi...
02nd November 2005
Copyright 2005 Marketing Comet
You may know a few vampires. You know - the people that seem to suck the energy out of a room when they walk in leaving everyone feeling depressed. You probably also know people who, "light up a room" when they walk in. Y...
22nd October 2005
Copyright 2005 Marketing Comet
Naturally my wife wanted a new Burberry purse when my father in law asked her what she wanted him to pick up in Europe. She's all about purses. He bought her a beautiful purse in Rome and sent it to her when he got back i...
