09th December 2005
A lot has changed in the search engine optimization industry over the years, but it's been a while since such a drastic change has occurred in such a short period of time. For some time now, people have known that inbound links play a large role in the ra...
07th December 2005
For some reason, many businesses are still avoiding online advertising, instead sticking to more traditional forms such as newspaper advertising, direct mail or television. While these are all great forms of advertising, they are also more expensive and t...
20th November 2005
If you're like many of the business owners that are beginning to see the importance of search engine optimization as a marketing tool, chances are that you've come across quite a bit of contradictory information. You've probably heard a dozen opinions of ...
20th November 2005
As we move into yet another holiday season, business has the opportunity to increase dramatically...provided we've done our homework. That includes having our seasonal marketing and advertising ready to roll, enough inventory to sell, and last but not lea...
13th November 2005
People have taken a number of approaches trying to do their own advertising ranging from silly all the way to insulting. These people choose there approach for various reasons. Some were ignorant about advertising and marketing while others were acting on...
13th November 2005
If you haven't already experienced it yourself, then you've probably heard some of the horror stories about trying to find or work with a graphic designer. It can be difficult, time consuming and frustrating to say the least, but in all fairness it's no d...
13th November 2005
At some point, most businesses, especially small businesses will find themselves in a position where they feel that they can't afford to advertise properly, or even at all. Unfortunately this can cause a vicious downward spiral because by not advertising ...
13th November 2005
If your business has a website, most likely it's constantly changing and evolving. This can be a good thing but how you handle these changes can make a dramatic difference in how effective your website becomes.
Some of your content may be time sensitiv...
13th November 2005
If you have spent more than a few hours on the internet then you've probably noticed a variety of page titles, ranging from bland and non-descriptive all the way to downright misleading. Most cases of poor web page titles are due to a lack of understandin...
13th November 2005
When someone asks for your business card do you do like most people and simply hand it over? There's a better way to do it that it can bring you more business without taking up anymore of your time. All you have to do is say "Do you mind if I give you a f...
13th November 2005
One of the things that stops many small business owners or managers from starting to advertise is that they feel that they can't commit to running the ad that they would like to run on a regular basis. This idea is both a good thing and a bad thing at the...
13th November 2005
Probably not, at least not in the near future, but it is beginning to get a lot of attention from the companies that have the resources to invest in it. With TiVo offering consumers the ability to eliminate commercials, advertisers have had to resort to m...
13th November 2005
Marketers/advertisers usually focus their efforts on the people responsible for making the purchase. In many cases, this is an effective approach but in other cases it can make for a totally useless marketing campaign.
Virgin Mobile took a more effecti...
13th November 2005
You run a small flower shop and a customer asked for a floral arrangement with a type of flower that you don't carry. She's visibly upset because none of the other local flower shops are even able to get this rare type of flower and you were her last hope...
13th November 2005
It wasn't long ago that consumers had a limited selection of companies that they could choose to deal with. This was often dictated by geographical boundaries, how much or what type of advertising was used, and specific needs. That isn't the case anymore....
