30th October 2007
Most of us design our cold calling around scripts and strategies. Isn't that how we've been taught by the sales gurus? Scripts are linear and systematic so you can move calls in the direction you want them to go. Sales strategies do the exact same thing.T...
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21st October 2007
Can't you tell when somebody wants something from you? I certainly can. And it usually feels inconvenient and intrusive.So you can understand, then, why potential clients will often run for cover when your cold call is only about "making the sale."Most pe...
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09th October 2007
Master the foundation for cold calling successSometimes the finest solutions are the simplest. Focusing on relationships when making cold calls is one of them. It keeps us genuine, and eliminates our dread of making cold calls. We're real people talking a...
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20th August 2007
"Ari, whenever someone brings up an objection, I find myself moving into a sales pitch, even when I don't want to," Sherri told me during a recent phone call. "I'm not even sure why I do it. I just want to explain how their objection doesn't really apply,...
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20th August 2007
I'd like to introduce you to a radical new thought. In the old sales mindset, you've probably been trained to focus only on making the sale. You approach your cold calls with the idea of moving things towards a sales event.
But think about what thi...
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20th August 2007
Linear step-by-step sales scripts have done a lot to give selling a bad name. Not because they don't "work", actually some people who use cold calling scripts actually do make some sales. The problem is even if you're a good-hearted businessperson, scri...
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20th August 2007
Do you struggle with the process of cold calling? For many of us, it's a grueling experience. That's because we try to carry on a conversation from a rigid, linear place. We're trying to follow a strategy or a script. Thus, when it comes to having a re...
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20th August 2007
Most people who still use the traditional cold calling mindset look at voicemail as a dead end. They say to themselves, "Oh well, I may as well leave a message and hope he calls me back."
This almost never happens, and we know it. But we're often so ...
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20th August 2007
You probably never tell potential clients your real goal in calling them, but you don't need to. They're already aware, because we're all sensitive when the phone rings and it turns out to be someone we don't know.
In the old traditional training, we ...
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20th August 2007
4 steps to warm up cold calling conversations
Our thoughts are always at the basis of our behaviors. If our thoughts are fixed on the goal of making a sale, then we're not really being forthright. We're not focused on the conversation or the truth of a...
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20th August 2007
Most of us dread our days of making cold calls. We take a deep breath, pump ourselves up, and prepare to talk with a perfect stranger. Is there any wonder a gray cloud sometimes hangs over our desk?
It really doesn't have to be this way. Cold calli...
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20th August 2007
Everyday, people from all over the world send me their selling challenges.
This one just came in from Julie in Atlanta, Georgia:
"Ari, I'm not a typical salesperson. I'm easy-going, I focus on client needs, and I do my best not to exert any sales pres...
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20th August 2007
Ever since I created Unlock The Game™, one of the first questions people always ask me is,
"Does Unlock The Game™ apply to online selling?"
I've been holding off on answering that question because I wanted to get enough experience under my belt w...
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20th August 2007
Sean works for a major telecom company.
During one of our coaching sessions on how to master Unlock The Game™, he told me, "I've been diligent about following the sales process that my company believes is required
to make a sale -- but, for some str...
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17th August 2007
A few weeks ago I was onsite at a company that had hired me
to train their sales team on how to stop using traditional selling
and start using the Unlock The Game™ sales approach.
After one coaching session, one member of the sales team came
up to...
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