24th July 2008
People don't buy things. They buy solutions to problems; they want to fulfill a desire or meet a need. To market your business effectively, you have to KNOW your target audience and what problems they face. In your marketing efforts - whether written, onl...
14th July 2008
There are two common business problems that entrepreneurs often face.
The first is that they don't have enough clients - they are struggling to keep their sales pipeline full. Often they are so busy one month that they don't take the time to market the...
05th July 2008
Mindset is as big of a factor in your business success as anything else that you are doing to grow your company. Every successful person will agree. Unfortunately, I work with a number of clients who have what I call a "scarcity mentality." This is an und...
23rd June 2008
Keep-in-touch marketing is a process that you incorporate into your business to stay in front of your prospects and customers. Develop a system to follow up with every prospect, every time. Be respectful that the time may not be right, but remember, you o...
22nd May 2008
Are you publishing an online newsletter (ezine)? It's an easy and effective way to stay in touch with your customers and leads. Your ezine can provide your readers with helpful tips and advice to help them succeed. You can also showcase your latest projec...
15th May 2008
Writing articles or a regular column is one excellent way to grow awareness of your expertise and reinforce your credibility. Your articles showcase your knowledge and can bring prospects knocking on your door. Once an article you've written is published,...
08th May 2008
Offer proof to your prospects. It's not enough to say that you solve problems - you have to show that your customers are getting results from your business. Testimonials are one of the most powerful and cost effective selling tools you can implement in yo...
27th March 2008
If you've been watching the news lately, you may have noticed that the economy is in a bit of a downturn. It's happened before and it will happen again. During these times, smart businesses adjust their marketing strategies to make sure they will thrive d...
11th March 2008
If you're a consultant, author, Realtor, chiropractor, or other solo professional, you can accelerate your marketing by establishing a personality-based brand for yourself. In this marketing strategy, you are positioning YOU as the brand...you are the exp...
26th January 2008
Whether you are trying to reach a decision maker in a large company or stay-at-home mom, direct mail is one of the most powerful ways to market to your target audience. A direct mail campaign offers many compelling benefits including cost effectiveness, m...
31st July 2007
If you have a business, a blog (short for web log) is a marketing tool that can further position you as the expert in your industry. Your prospects and clients want information about your products and services. They are hungry for it! And a blog gives you...
11th July 2007
You've probably heard the old expression, the whole is greater than the sum of its parts. This concept proves itself over and over with the exponential power of the Mastermind Group. The idea of a mastermind collective was formally coined in Napoleon Hill...
26th April 2007
Experts are sought after, are well known, command higher fees and get more business with less effort. The media takes the time to contact experts to get quotes for articles. Associations call them to speak at their events. People remember them. And, bette...
14th March 2007
Offer proof to your prospects. Testimonials are one of the most powerful and cost effective selling tools you can implement in your arsenal of marketing. Why? Because you are offering social proof to your prospects from their peers attesting that your ser...
23rd January 2007
Let's just start off by saying that you MUST have a website. No ifs, ands, or buts. Without one, your prospects will not perceive you as a professional. Plus, you are missing out on so many potential sales and marketing opportunities if you don't have a w...
