01st January 2006
Q. "My copywriter asked me to come up with success stories. But I'm a consultant. I go into companies and help senior managers develop relationships with employees and customers. I'm a great listener. How do I translate these skills into copy?"
A. Open...
13th November 2005
Like most solo professionals, you can't afford to sell yourself with hype. You want to create a friendly conversation with website visitors so you'll attract clients.
But a website that doesn't attract and hold attention tends to grow cobwebs. It looks...
