16th December 2005
If you want more traffic on your beer label's website, the simple, useful and well-accepted beer coaster may be the answer! A recent German market survey describes the beer coaster as one of the consumers' favorite forms of advertising. Survey participant...
09th December 2005
The Challenge for Breweries in Today's Regulated Marketplace is immense.
For the past decade the advertising of alcoholic products has been increasingly subject to both government regulation and self-regulatory bodies. In Canada, the CRTC's August 1996 C...
23rd November 2005
Advertising space on the web has typically been sold by the banner and by the click. Now, thanks to a hot new concept called pixel marketing, it's being sold by the pixel. That's right. Just when you thought there was nothing left to sell, the web has pro...
