Karon Thackston

Using Personas to Draw in More Customers

By Karon Thackston What’s the golden rule of copywriting? Know thy target audience. Why? Because you can’t effectively write and/or persuade people that you know nothing about. In order to convince customers that you are the obvious choice to solve... Read >

The Purpose and Practice of Writing Successful SEO Articles

by Karon Thackston © 2006 I was so excited to read his post! Google-icon Matt Cutts was blogging on August 21st and hit the nail on the head (as he does quite frequently). The title of the post was, "SEO Advice: Writing useful articles that readers w... Read >

Copywriting With Google's Dynamic Keyword Insertion Tool

by Karon Thackston © 2006, All Rights Reserved Automation is an odd creature. It usually seems, at first glance, that automating a process can make things easier, simpler and faster. But oftentimes, once an automated process is in place, trouble spot... Read >

The 2 Most Common Mistakes When Writing With Keywords

by Karon Thackston © 2006, All Rights Reserved It really gets my blood pressure up. SEO copywriting has begun to get a poor reputation all due to carelessness. How so? Because too many people claim to know what they are doing. In reality, they simp... Read >

Top 10 SEO Copywriting

by Karon Thackston © 2006, All Rights Reserved What would happen if…? I'm a person to always ask that question. I love testing and tracking to see what factors can improve or worsen a situation. So, it was only natural for me to track the moves of a... Read >

Is Your Copy Trusted by Google?

by Karon Thackston © 2006, All Rights Reserved As long as I've been an SEO copywriter, I never knew that Google had its own trust factor with relation to site pages and their copy. Yet, a recent column in the Google Librarian Newsletter did a wonderfu... Read >

Making It Easy for Customers To Choose You

by Karon Thackston © 2006, All Rights Reserved Isn't it frustrating? All you need is a new computer desk (or whatever you may be currently shopping for), but you can't make a decision you're comfortable with. It shouldn't be this hard, should it? Wh... Read >

Keyword Use That Goes Beyond the Search Engines

by Karon Thackston © 2006, All Rights Reserved It seems to be a single-sided debate. When you mention keyword use, all thoughts normally go to the search engines. Copywriting, however, is more about your human visitors than it is the engines. In fact... Read >

You Are Empowered By God

by Karon Thackston © 2006, All Rights Reserved Did you know God has provided ways in His word to empower His children? Did you know there are specific things you can do to contribute to answered prayer, good health, a peaceful life and more? It's tru... Read >

You Are Empowered By God In Your Finances

by Karon Thackston © 2006, All Rights Reserved In the first article I wrote dealing with empowerment ("You Are Empowered By God"), I outlined several principles that pertain to God's word with relation to answered prayers. We saw how God makes covenan... Read >

One Product, Three Customers, Three Different Ways To Write

by Karon Thackston © 2006 My soapbox is just about worn out. I've been preaching the necessity of knowing your target audience for at least 10 years. "You can't write effectively to someone you don't know," is how my spiel would normally go. When on... Read >

Copywriting Makeover: The Value of Being Crystal Clear: Part 1 of 2

by Karon Thackston © 2006 http://www.copywritingcourse.com Sometimes, despite our best efforts, the message we most want our customers to hear gets lost in a sea of superlatives. The marketer within us takes over and - before we know it - the core fo... Read >

Copywriting Makeover: The Value of Being Crystal Clear: Part 2 of 2

by Karon Thackston © 2006 http://www.copywritingcourse.com In Part 1 of this series (http://www.marketingwords.com/articles/copywriting_makeover_providerwatch.html), you were introduced to Provider Watch, a company whose site copy was a bit confusing.... Read >

Review: Email Marketing Benchmark Guide 2006

by Karon Thackston © 2005 http://www.marketingwords.com/emailmktg2006.html I have to admit, I'm a data freak. I love to see surveys and studies that show user behavior. That's just what this new report from Marketing Sherpa delivers with regard to ... Read >