24th July 2007
By Dean Mercado
Alright so you have what you think is a good web site. Now what? What do you need to do to not only get it to earn its keep, but turn it from good to great?
Well, in order to have an effective web site of any sort, there are ess...
24th July 2007
I believe it’s safe to say that regardless of the type of web site you own, drawing the continual attention and favor of the major search engines is very important to your effectiveness on the Internet.
And since it’s never wise for a businessperso...
24th July 2007
By Dean Mercado
As a marketing coach and consultant, one of the biggest and costliest mistakes that I see small businesses make time and time again is that they’re neck deep in their business and they still haven’t clearly defined their target m...
23rd July 2007
As a marketing coach and consultant, one of the biggest and costliest mistakes that I see small businesses make time and time again is that they’re neck deep in their business and they still haven’t clearly defined their target market. They continue t...
30th June 2006
So you've tried direct mail, advertising, you've got a web site, maybe you've even tried networking as a marketing strategy. These and many other marketing strategies are all good and if performed properly will most likely bring you favorable results. A...
30th June 2006
As a marketer, and for the record, I do believe that we are all full-time marketers; I am always looking for ways to connect more regularly with and add value to my target audience – I want top-of-mind awareness for myself, my business and my offerings.
...
12th June 2006
Susan B. Anthony was once quoted as saying "Failure is impossible". And you know what? I believe she was right because regardless of the outcome of whatever action you take, in anything you do, you always gain something from taking action.
On the oth...
12th June 2006
Let's start out by defining exactly what 'casual marketing' is. In a nutshell, it's trying a marketing tactic once, maybe twice, and when you don't see immediate or expected results, you drop that marketing tactic and either try something else or worse y...
08th June 2006
Quite frankly there are very few ways to really differentiate yourself from your competition. You make a great product, so do they. You provide top-notch customer service, they do too. Worse yet, there's probably a competitor out there that already pla...
08th June 2006
In my mind, small talk basically consists of 3 phases:
The ice breaker
Get to know you better
Graceful exit
So let's go ahead and briefly touch on each phase and in turn give you some concrete takeaway strategies that you can apply immediately for ea...
08th June 2006
I attended a seminar the other day at a local trade show and one thing that they mentioned almost in passing that inspired me was the critical concept of "selling your successes".
Hmmm… "Sell your successes" – What could that mean?
Simply put, when...
08th June 2006
Let me ask you and be honest with yourself here, are you getting the results you want in your business? If you are great, this message will be helpful in getting you to the next level. If you're not, don't worry, it will certainly put you on the right p...
07th January 2006
by Dean Mercado
Looking for a simple way to get an edge on your competition?
Successful businesses who are in it for the long haul continually apply innovative marketing strategies and tactics to differentiate themselves and get that edge. Two such k...
05th January 2006
by Dean Mercado
The Internet has officially changed the face of business and in case no one has done this for you already, let me be the first to formally welcome you to the "Information Age", or should we call it the "Internet Age".
The Internet is...
05th January 2006
by Dean Mercado
1. Differentiate or Die! You Must Stand Out From the Pack. Don't become another "me too" option for your prospects to choose from. When you allow this to happen, you position yourself to compete only on price – a tough arena to play...
