22nd September 2008
As an Internet Marketing and Sales Consultant, one has the opportunity to hear the woes of demands of many who seek to effectively advertise on the internet. Perhaps the most frequently asked question, "Why do I need software to manage my bids, when I can...
31st May 2007
Keyword research is the cornerstone of any good Search engine optimisation work and something that is so often overlooked. Keywords are exactly what the user is going to type to find you so targeting the right keywords for your website is crucial. Don’t...
08th May 2007
Correctly utilising your internal links in a website can be a very powerful way to increase your link popularity and also Page Rank for the sub-pages within your website. There are several ways that you can increase the Page Rank of your internal pages, b...
07th March 2006
One of the great benefits of email marketing is that it delivers measurable metrics. To run a successful email marketing campaign, you need to monitor and understand email statistics such as Open Rate, Click-Through Rate (CTR), Bounce Back rate etc. Under...
20th December 2005
As costs of PPC campaigns are increasing, internet marketers are under greater pressure to deliver positive results. The performance of PPC campaigns is dependent on the following factors:
- The impression rate
- Your ad position
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